Established rental leader Professional Photo Resources is the largest photographic rental house in the southeast with a long track record since 1983, indicating a trusted partner for equipment-heavy productions and repeat business opportunities.

Comprehensive AV inventory Full service offering includes lighting, grip, studio gear, camera gear across formats and brands, plus a 1900 square foot on-site studio, digital imaging equipment, and mobile digital studio setups to support diverse shoots and upsell multi-item rentals.

End-to-end support Experienced staff with specialized knowledge across underwater, commercial, and wedding/portrait work enables tailored equipment recommendations, training, and after-sale support that can be leveraged to grow larger multi-day rentals and bundled services.

Strategic location & alliances Located in the Atlanta photo district with easy access to professional labs and on-site catering and support services present opportunities to partner with production teams, labs, and venues for bundled packages and preferred vendor programs.

Digital capabilities Longstanding digital imaging presence since 1993 and a tech stack including AWS, WordPress, Shopify and Segment suggests readiness for online rental expansion, CRM-driven upsell, and targeted marketing to professional photographers and studios.