Diverse Clientele ProForce Law Enforcement serves a broad customer base that includes active and retired law enforcement and military professionals, security personnel, medical first responders, and fire professionals, presenting extensive cross-selling potential across different first responder segments.

Strong Market Position With annual revenues estimated between 50 million and 100 million and a specialized focus on in-stock, competitively priced gear, the company holds a solid position within the security and enforcement equipment wholesale industry, making it an attractive partner for brands seeking to expand their distribution network.

Recent Leadership Growth The promotion of Jim Halsted to vice president of sales indicates ongoing strategic focus on strengthening sales leadership, which could facilitate new sales channels, partnerships, and market expansion opportunities.

Broad Tech Utilization Utilizing a modern technology stack—including Bing CDN, Blazor, and SEO tools—suggests the company is investing in digital infrastructure, providing sales teams with opportunities to leverage online marketing and e-commerce growth initiatives.

Strategic Partnerships ProForce’s engagement in cooperative purchasing agreements and asset sales to government entities shows a propensity for forming strategic, large-scale procurement partnerships, which can be targeted to secure sizable, long-term contracts with government and public safety agencies.