PROLOOK Email Format

Sporting Goods ManufacturingUtah, United States51-200 Employees

PROLOOK is a mid-sized sporting goods manufacturer based in Orem, Utah, specializing in custom sportswear for on-field, on-court, and on-ice use, as well as sideline and postgame apparel. The company emphasizes functional design tailored for athletes and serves a broad range of sports, including basketball, football, hockey, soccer, track and field, cross country, wrestling, tennis, and esports. It traces its history to the late 1990s when it introduced sewn-on numbering and lettering for high schools and colleges, and roughly half of its production is sold directly through its own sales staff while the rest is private labeled for other brands.

Within the sporting goods manufacturing sector, PROLOOK focuses on customized game wear and maintains a balance between direct sales and private-label production. In June 2024, the company announced a partnership with the American Baseball Coaches Association, reflecting collaboration in its baseball-focused offerings. The emphasis remains on durable, functional apparel designed to withstand athletic use.

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