Data-driven creative Proof Integrated Communications positions itself as a data-driven digital and creative agency, suggesting upsell opportunities in advanced analytics, audience insights, and measurement-led campaigns for clients seeking tangible ROIs.

Part of a network As part of Burson-Marsteller and the WPP family, Proof IC can leverage cross-sell opportunities to offer broader integrated services, leveraging WPP’s global network to win larger accounts or expand existing client engagements.

Mid-market focus With 11-50 employees and revenue in the mid-single to mid-double-digit millions, target them for mid-market brands seeking scalable creative and digital execution, offering modular services that align with growth plans.

Tech stack leverage Current technologies include Cloudflare and Google Search Console, indicating openness to performance marketing, SEO, site reliability, and optimization initiatives that you can align with upgrade or managed services.

Growth potential Revenue guidance suggests room to scale; propose solutions around expanded creative production, data-driven media, and research-backed campaigns to drive incremental revenue and justify deeper agency partnerships.