Wellness Partnerships There is a clear strategic emphasis on wellness offerings and partnerships, including recent collaborations with ClassPass and the Hyperion Recovery Suite. This signals ample sales opportunities to position Proper Hospitality as a wellness-centric platform for wellness brands, spa providers, fitness clubs, and recovery technology vendors seeking experiential hospitality partnerships.

Luxury Portfolio Expansion Proper operates a diverse, design-forward portfolio across multiple high-end markets (Santa Monica, LA, San Francisco, Austin, Miami, Lake Tahoe, etc.) with ongoing projects and redevelopments. This creates cross-sell opportunities for high-net-worth vacationers, corporate retreats, and private-label experiences across multiple properties, as well as potential partnerships with luxury brands and event organizers.

Strategic Financing Recent financing and redevelopment initiatives for the Lake Tahoe property indicate active capital cycles and opportunities to offer capital advisory, asset management, renovation services, or ancillary financing partnerships to accelerate property revitalizations and reopenings.

Hospitality Tech Stack Existing tech stack includes QuickBooks, Infor, UKG, Mailchimp, and collaboration tools like Notion and Trello. This opens doors for ERP optimization, payroll and HR solutions, CRM and marketing automation partnerships, as well as integration projects to streamline operations across the growing portfolio.

Market Recognition Recognition in Travel + Leisure and involvement in high-profile collaborations position Proper as a premium brand with media credibility. This presents opportunities to pitch co-branded marketing campaigns, exclusive sponsorships, or collaborative experiences with media outlets, influencers, and luxury lifestyle brands.