Luxury Market Position Proper Hospitality's focus on high-end lifestyle hotels with distinct, community-reflective experiences positions it as a premium brand catering to affluent travelers seeking luxury, bespoke amenities, and unique local collaborations. This opens opportunities for premium service providers and luxury brands to partner with Proper for co-branded experiences.

Growing Geographic Footprint With established properties in key markets such as Los Angeles, San Francisco, Austin, and Miami, and plans to expand into Dallas and Palm Springs, there is ongoing potential for partnerships, technology integrations, and service offerings across emerging and existing locations to enhance guest experiences and operational efficiency.

Strong Digital Engagement Recent collaborations with tech firms like Canary Technologies and platforms like OpenTable highlight Proper’s commitment to digital guest management and dining experiences. This focus creates opportunities for innovative tech integrations, guest engagement solutions, and targeted digital marketing partnerships to attract tech-savvy travelers.

Wellness & Lifestyle Focus Partnerships with wellness brands like FilterBaby and The Class indicate a strategic emphasis on wellness and lifestyle amenities. Sales opportunities exist in wellness technology, health-focused amenities, and experiential offerings tailored to luxury guests seeking holistic lifestyle solutions.

Event & Brand Collaborations Active participation in events such as music series, chef collaborations, and cultural partnerships showcases Proper’s vibrant community engagement. This provides avenues for brands in food, beverage, entertainment, and fashion to connect with Proper’s audience through exclusive events and co-branded marketing initiatives.