Proper

Wellness and Fitness ServicesNew York, United States2-10 Employees

Proper is a wellness and fitness services company based in New York, New York. It focuses on sleep health, offering a combination of personalized sleep coaching and natural supplements developed from PhD-led research to support long-term, holistic sleep improvement. The approach centers on addressing sleep health through behavioral changes reinforced by scientifically backed ingredients, with the aim of helping consumers establish healthier sleep patterns starting immediately.

Targeted at individuals seeking structured guidance and evidence-based solutions for sleep, Proper positions itself at the intersection of coaching and nutraceuticals within the wellness space. The company emphasizes a research-driven foundation and a scientific advisory network that informs its formulas and coaching approach, developed after extensive two-year research work. A recent development noted in public notices involves strategic activity in the broader health and wellness landscape, while the core offering remains focused on personal sleep health and sustained well-being.

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