Market Penetration ProShow serves a broad range of clients across national events, tradeshows, and associations, indicating opportunity to expand into more specialized segments such as corporate conferences, entertainment events, or large-scale conventions.

Technology Advantage The company's use of integrated technology such as MySQL, Shopify, and PHP allows for scalable online service delivery and data management, presenting opportunities to upsell digital solutions, mobile engagement, and event app integrations to clients.

Service Innovation ProShow's innovative staff motivation and customer service programs like 'Great Job' and 'Ask Me' greeters demonstrate a commitment to quality, which can be leveraged to sell premium staffing packages, training services, and customized logistical solutions.

Financial Growth With revenue ranging from $25 million to $50 million, ProShow has a solid financial foundation, creating potential for upselling larger or more complex event management contracts, especially in high-growth or international markets.

Strategic Partnerships Established expertise in project management and consulting positions ProShow as a potential partner or collaborator for technology providers, event organizers, and hospitality firms seeking to improve staffing and logistics efficiency.