Protagonist

IT Services and IT ConsultingCalifornia, United States11-50 Employees

Protagonist is a San Francisco, California-based IT services and consulting firm that specializes in narrative analytics. It helps organizations uncover deeply held beliefs and narratives to sharpen branding, competitive positioning, and engagement with target audiences. The company analyzes billions of relevant data points to generate insights that inform marketing, product development, and communications strategies.

Its platform traces its roots to a decade of narrative science developed to enhance the American brand globally for the U.S. government, and it now serves senior marketing leaders and foundations alongside other organizations. The firm operates with a small to mid-sized team, serving leading CMOs and business leaders who rely on data-driven perspectives to guide strategic decisions.

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