Enterprise middleware Position Provide as a low-code, distributed systems middleware vendor with enterprise blockchain capabilities to accelerate digital transformation for mid-market tech and information services firms seeking modernization and faster integration across systems.

Financial services angle Target financial institutions and fintechs given relevance to procure-to-pay, enterprise data sharing, and DeFi use cases, aligning with customers exploring blockchain-enabled middleware to streamline operations and enable new financial ecosystems.

AWS Azure footprint Leverage customer interest in cloud-native deployments by highlighting compatibility with major cloud platforms (AWS, Azure) and security features (Cloudflare Bot Management) to support scalable, compliant integrations for enterprise buyers.

Growth opportunities With a small team and remote-like scale, pursue partnerships and channel sales with system integrators and boutique tech firms to expand reach into industries needing rapid deployment of low-code integration and IoT solutions.

Industry positioning Emphasize leadership in enterprise blockchain and data sharing architectures as a differentiator to win customers pursuing modernization programs, IoT integration, and procure-to-pay modernization in a competitive tech landscape.