Australian Craft Prowler Proof is a 100% Australian owned and operated family business with a long history since 1984, presenting a story of local expertise and reliability that can be leveraged to position premium, locally manufactured security doors and screens to Australian distributors and installers.

Geared for Scale With 11-50 employees and a fully automated factory, Prowler Proof highlights strong production capabilities and capacity for larger or custom security projects, suggesting opportunities for bulk orders, dealer network expansion, and rapid lead times for large installations.

Diverse Portfolio The product lineup spans ForceField stainless steel, perforated aluminium Protec, Diamond, Heritage, and Insect screens for multiple door and window configurations, enabling cross-sell into different market segments such as new builds, renovations, and heritage projects.

Dealer Network Access through an extensive network of authorised dealers across Australia indicates potential partnerships to expand coverage, co-branded campaigns, and dealer-specific incentives to stimulate upsell opportunities to builders and remodelers.

Digital & Analytics Adoption of Amplitude, Hotjar, AWS, Sitecore, WordPress, Shopify, and Microsoft 365 shows a modern tech stack that can support targeted digital marketing, e-commerce enablement for tiles and add-ons, and data-driven sales outreach to optimize lead generation and tracking.