Proximic by Comscore Employee Directory
Advertising ServicesNew York, United States11-50 Employees
Proximic by Comscore operates in the advertising services sector as a division of Comscore, Inc. It focuses on programmatic targeting, drawing on Comscore’s datasets and a natural language processing contextual engine to help media buyers and sellers improve the scale and effectiveness of their campaigns. The company offers an assortment of audience and contextual targeting segments that do not depend on traditional identifiers, supporting the ongoing evolution of programmatic advertising. Its client base comprises advertisers and publishers participating in programmatic campaigns, seeking more precise targeting within privacy-conscious constraints. Based in New York, it sits within the Comscore ecosystem and has pursued strategic partnerships to extend its reach, including collaborations announced in 2026 with MRI-Simmons and NIQ.
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