Growing International Presence With 242 stores across Italy, Spain, Portugal, and Greece, Prénatal has a significant geographic footprint, presenting numerous opportunities to tailor marketing strategies and expand digital engagement in each market.

E-Commerce Expansion Prénatal's unique online platform complements its physical stores, offering a channel for targeted digital marketing and personalized customer experiences that can be leveraged for upselling and cross-selling.

Customer Engagement Focus The recent partnership with Mapp Digital indicates a priority on enhancing customer relationship management through personalized marketing, creating opportunities for advanced CRM solutions and data-driven outreach.

Market Positioning As a leading international retailer for mothers and children, Prénatal's strong brand presence and specialized product range make it an attractive partner for suppliers seeking to position their products within a trusted, niche market.

Potential for Technology Upgrade Utilizing a tech stack that includes Google Cloud CDN, Zendesk, and PayPal signals openness to innovative digital solutions, paving the way for sales opportunities in new customer engagement tools and seamless payment solutions.