AI driven growth PSB Insights is actively expanding its AI-based approach as of December 2025, signaling a readiness to offer advanced analytics, automation, and predictive capabilities to clients seeking smarter decision-making.

Brand intelligence The July 2026 launch of Breakthrough Brand Intelligence highlights an affinity for pioneering measurement and brand tracking solutions, presenting an opportunity to upsell enhanced brand health, awareness, and competitive benchmarking services.

Executive leadership Recent CEO transition to Christopher Frank and strengthened executive team indicate a strategic shift, ideal for positioning value propositions around enterprise-scale governance, client success programs, and long-term partnerships.

Global reach As a global research consultancy with a broad client base and partnerships (e.g., Ichikowitz Foundation), there is potential to target multinational organizations and foundations with cross-market studies, long-term syndicated research, and standardized methodologies.

Data and tech stack Utilization of tools like Tableau, Brandwatch, SAP, and Tailwind CSS suggests capability to offer integrated dashboards, social listening, and scalable data solutions, enabling cross-sell of tech-enabled research products to existing clients.