AI-driven Growth PSB Insights has recently launched an AI-based approach as of December 2025, indicating a strong investment in advanced analytics and automation. This presents an opportunity to upsell capabilities in AI-powered market research, predictive insights, and faster decision-support tools for clients seeking cutting-edge methodologies.

Leadership Momentum Christopher Frank was promoted to CEO in January 2025, signaling strategic leadership changes and potential new client engagement models. Leverage executive outreach to align PSB’s evolving vision with large enterprise accounts pursuing modernization of research functions.

Global Reach As a global research consultancy with a Washington, DC base and large client engagements, PSB Insights targets enterprise clients requiring scalable, cross-market insights. There is a sales opportunity to position integrated, geographically diverse research programs and multi-market panel capabilities.

Strategic Partnerships Past collaborations with organizations like the Ichikowitz Foundation suggest openness to partner-driven programs. Propose co-branded studies, philanthropy-linked surveys, or CSR-aligned data initiatives to broaden reach and create joint-value offerings.

Market Positioning Revenue range indicates mid to upper-market positioning with substantial scale. Target mid-to-large brands seeking rigorous, decision-focused research, offering tailored methodologies, faster turnaround, and ROI-focused storytelling to differentiate from smaller competitors.