Expansive Customer Base With over 8.2 million customers served across Indonesia and a strong presence of approximately 8,200 employees at 248 locations, PT Bussan Auto Finance offers extensive opportunities for cross-selling and upselling a broad range of financial products including motorcycles, automobiles, electronics, and agricultural machinery.

Diverse Product Portfolio The company's multi-product financing solutions, spanning automotive, electronics, home appliances, and agricultural machinery, create multiple touchpoints for sales teams to introduce complementary offerings and tailor solutions to customer needs.

Strategic Market Partnership Recent collaborations, such as with Yamaha Motor India, indicate opportunities to leverage partnerships for localized promotions and co-branded campaigns, enhancing market penetration and customer engagement in different regions.

Innovative Technology Use Utilizing advanced tech tools like Google Analytics, Dynatrace, and digital engagement platforms, PT Bussan Auto Finance demonstrates a strong digital footprint, providing channels for targeted marketing campaigns and customer outreach strategies.

Significant Market Presence With a revenue estimate between $500 million and $1 billion and a long-standing industry presence of over 24 years, BAF's established reputation and financial strength position it well for expansion into new markets and product segments.