Expansive Customer Base With over 8.2 million customers served across Indonesia, there are significant opportunities to tailor financing solutions for diverse demographic segments and expand customer engagement efforts.

Diverse Financing Portfolio Specializing in motorcycle, car, electronics, agricultural machinery, and Sharia financing, the company presents multiple avenues for cross-selling additional financial products to existing clients.

Strategic Market Presence Operating from 248 locations with a large workforce, BAF has a strong geographical footprint that can be leveraged for targeted marketing campaigns and localized sales initiatives.

Technology Integration Utilizing advanced tech tools like Google Analytics and Dynatrace, there are opportunities to optimize the customer journey and implement data-driven upselling strategies.

International Partnerships Collaborations such as the Yamaha Motor India partnership highlight potential for expanding co-branded financing offers and forming strategic alliances to drive new sales channels.