Diverse Financing Portfolio PT Bussan Auto Finance offers financing options for motorcycles, cars, electronics, home appliances, agricultural machinery, and more, creating opportunities for cross-selling and bundled product offerings.

Strategic Partnerships Recent partnership with India Yamaha Motor showcases BAF's ability to collaborate with key industry players, presenting avenues for joint promotions and expanding customer reach.

Extensive Customer Base Having served over 8.2 million customers in its 24 years of operation, BAF possesses a large customer pool that can be tapped into for upselling, referrals, and loyalty programs.

Nationwide Presence With 248 locations across Indonesia, PT Bussan Auto Finance has a strong physical presence, enabling localized marketing campaigns, personalized customer interactions, and increased brand visibility.

Tech-Driven Operations BAF leverages a variety of tech tools such as Dynatrace, Google Analytics, and Facebook Chat Plugin, providing insights to enhance customer engagement, streamline processes, and identify potential leads through data-driven strategies.