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Insights

Integrated Transport SERA operates three business lines including TRAC car rental, IBID pre-owned car sales, and SELOG logistics, indicating cross-selling potential across fleet management, vehicle sales, and logistics services to existing customers and partners.

Sustainability Focus Vision emphasizes sustainable growth, ethics, safety culture, and human capital development, presenting opportunities to position green fleet solutions, fuel efficiency programs, and ESG-aligned services to attract enterprise clients prioritizing sustainability.

Tech Enabled Adoption of SAP FICO, Grafana, Power BI, Salesforce, Informatica, project management tools suggests a mature tech stack that can be leveraged to offer data-driven fleet optimization, integrated reporting, and seamless CRM-driven upsell across transportation and logistics.

Astra Network As a subsidiary of Astra International with broad regional influence and ongoing group initiatives, there are cross-sell opportunities with other Astra business units and leverage for co-marketing, financing, and large-scale logistics projects.

Growth Trajectory Revenue range and recent expansions imply scale and evolving needs; sales opportunities exist in fleet modernization, cross-border logistics, maintenance services, and digital transformation partnerships to support anticipated growth.

Similar companies to PT. Serasi Autoraya

PT. Serasi Autoraya Tech Stack

PT. Serasi Autoraya uses 8 technology products and services including SAP FICO, Grafana, Power BI, and more. Explore PT. Serasi Autoraya's tech stack below.

Media & News

PT. Serasi Autoraya's Email Address Formats

PT. Serasi Autoraya uses at least 12 email formats:
PT. Serasi Autoraya Email FormatsExamplePercentage
First.Last@sera.astra.co.idJohn.Doe@sera.astra.co.id
94%
First.Middle@sera.astra.co.idJohn.Michael@sera.astra.co.id
2%
Last@sera.astra.co.idDoe@sera.astra.co.id
3%
First@sera.astra.co.idJohn@sera.astra.co.id
1%
First.Last@trac.astra.co.idJohn.Doe@trac.astra.co.id
77%
First@trac.astra.co.idJohn@trac.astra.co.id
21%
First.Middle@trac.astra.co.idJohn.Michael@trac.astra.co.id
1%
Middle@trac.astra.co.idMichael@trac.astra.co.id
1%
First.Last@astra.co.idJohn.Doe@astra.co.id
63%
F_Last@astra.co.idJ_Doe@astra.co.id
24%
First@astra.co.idJohn@astra.co.id
10%
FirstLast@astra.co.idJohnDoe@astra.co.id
3%

Frequently Asked Questions

What is PT. Serasi Autoraya's phone number?

Minus sign iconPlus sign icon You can contact PT. Serasi Autoraya's main corporate office by phone at
+62-21-2660****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PT. Serasi Autoraya's official website and social media links?

Minus sign iconPlus sign iconPT. Serasi Autoraya's official website is astra.co.id and has social profiles on LinkedIn.

How much revenue does PT. Serasi Autoraya generate?

Minus sign iconPlus sign icon As of August 2026, PT. Serasi Autoraya's annual revenue is estimated to be $500M - $1B.

What is PT. Serasi Autoraya's NAICS code?

Minus sign iconPlus sign iconPT. Serasi Autoraya's NAICS code is 48-49 - Transportation and Warehousing.

How many employees does PT. Serasi Autoraya have currently?

Minus sign iconPlus sign iconAs of August 2026, PT. Serasi Autoraya has approximately 1.9K employees across 2 continents, including Asia and North America. Key team members include Chief Business Development: H. F. L., Chief Digital Project And Product: Y. F. D. P. and Head Of Mobile Section: H. N. Explore PT. Serasi Autoraya's employee directory with LeadIQ.

What industry does PT. Serasi Autoraya belong to?

Minus sign iconPlus sign iconPT. Serasi Autoraya operates in the Transportation, Logistics, Supply Chain and Storage industry.

What technology does PT. Serasi Autoraya use?

Minus sign iconPlus sign iconPT. Serasi Autoraya's tech stack includes SAP FICO, Grafana, Power BI, Salesforce, Informatica, Asana, Trello and Screaming Frog SEO Spider.

What is PT. Serasi Autoraya's email format?

Minus sign iconPlus sign iconPT. Serasi Autoraya's email format typically follows the pattern of First.Last@sera.astra.co.id. Find more PT. Serasi Autoraya email formats with LeadIQ.

When was PT. Serasi Autoraya founded?

Minus sign iconPlus sign iconPT. Serasi Autoraya was founded in 1986.
PT. Serasi Autoraya logo

PT. Serasi Autoraya

Transportation, Logistics, Supply Chain and StorageJakarta, Indonesia1001-5000 Employees

PT Serasi Autoraya (SERA) operates as a Jakarta-based subsidiary of PT. Astra International Tbk, delivering mobility, transportation, and logistics solutions to Indonesian corporations. With a history spanning more than three decades, SERA has evolved from a car rental provider into a multi-line business that includes TRAC – Astra Rent a Car for integrated transportation, IBID-Balai Lelang Serasi for pre-owned car sales, and SELOG for logistics services. These offerings collectively address customers’ transportation needs, vehicle procurement, and logistics management for business operations.

Positioned in the transportation, logistics, supply chain and storage sector, SERA is part of a broader Astra ecosystem within Indonesia's mobility and automotive market. Based in Jakarta, the company serves corporate clients across the country. In 2023, Astra International expanded its footprint in the used-car segment with the acquisition of OLX Autos Indonesia, illustrating the wider context in which SERA operates.

Section iconCompany Overview

Phone number
+62-21-2660****
Website
astra.co.id
NAICS Code
48-49 - Transportation and Warehousing
Founded
1986
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $500M - $1B

    PT. Serasi Autoraya's revenue is estimated to be in the range of $500M - $1B

Company Leadership

  • Chief Business Development at PT. Serasi Autoraya
    H. F. L.
    Chief Business Development
    Mobile Phone
  • Chief Digital Project And Product at PT. Serasi Autoraya
    Y. F. D. P.
    Chief Digital Project And Product
    Mobile Phone
  • Head Of Mobile Section at PT. Serasi Autoraya
    H. N.
    Head Of Mobile Section
    Mobile Phone
  • Head Of Ist Research & Development Section at PT. Serasi Autoraya
    R. S.
    Head Of Ist Research & Development Section
    Mobile Phone
  • Head Of Corporate Cost & Revenue Department at PT. Serasi Autoraya
    B. P.
    Head Of Corporate Cost & Revenue Department
    Mobile Phone

Employee Directory

  • Digital Marketing Department Head at PT. Serasi Autoraya
    A. S.
    Digital Marketing Department Head
    Mobile Phone
  • Head Of Ist Research & Development Section at PT. Serasi Autoraya
    R. S.
    Head Of Ist Research & Development Section
    Mobile Phone
  • Data Platform Department Head at PT. Serasi Autoraya
    F. M.
    Data Platform Department Head
    Mobile Phone
  • Marketing Strategic And Development Department Head at PT. Serasi Autoraya
    T. S.
    Marketing Strategic And Development Department Head
    Mobile Phone
  • Head Of Corporate Cost & Revenue Department at PT. Serasi Autoraya
    B. P.
    Head Of Corporate Cost & Revenue Department
    Mobile Phone

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