Market Leader PT Ultrajaya holds a dominant position in the Indonesian dairy and beverage markets with flagship brands like Ultra Milk and Teh Kotak, providing a strong foundation for upselling complementary products or new innovations within their established segments.

Expanding Portfolio The company's rapid growth in health beverages such as Sari Asem Asli and Sari Kacang Ijo presents opportunities to introduce new health-focused products or premium functional beverages to their existing health-conscious customer base.

Strategic Collaborations The joint venture with Japanese firm ITO EN enhances Ultrajaya's tea offerings, indicating openness to international partnerships and potential for co-developed product launches or cross-brand collaborations in beverage innovation.

Sustainable Sourcing With cows sourced from Ultrajaya’s own farms, the company emphasizes quality and sustainability, creating an avenue to promote sustainable ingredients or eco-friendly packaging initiatives to consumers prioritizing environmental responsibility.

Digital Presence Utilizing advanced web technologies suggests a focus on digital engagement, presenting opportunities to tailor online marketing, e-commerce collaborations, or digital campaigns targeting their large consumer base for increased brand loyalty and sales.