Policy and Advocacy Public Health Madison & Dane County is focused on policy, systems, and environmental changes to address root causes of disease. This emphasis creates opportunities for selling data analytics, policy impact tracking, and program evaluation solutions that demonstrate outcomes and ROI for community health initiatives.

Digital Transformation Recent tech stack includes NEOGOV, SharePoint, PowerDMS, Piwik PRO Core, and a public mobile app. There is a clear opportunity to propose integrated health data platforms, citizen-facing dashboards, and secure document/workflow automation to streamline compliance, reporting, and stakeholder engagement.

Public Health Expansion The organization has launched new programs such as Partner Services for STI prevention and digital engagement initiatives, indicating growth in service lines and digital outreach. This suggests demand for scalable outreach platforms, CRM enhancements, and secure partner collaboration tools.

Community Collaboration Active partnerships with schools (MMISD) and clinics (CAYA Clinic) signal receptiveness to joint programs and data-sharing agreements. Opportunities exist for interoperable health information exchanges, data governance solutions, and joint procurement of health services platforms.

Public Health Analytics Historical initiatives include dashboards for respiratory illness and annual overdose death summaries, highlighting a need for advanced analytics, dashboards, and reporting capabilities. Upsell fields include data visualization, policy impact metrics, and scalable data warehousing for public health insights.