Public Health Opportunity Public Health Madison and Dane County (PHMDC) partners with local health providers and schools on vaccination clinics, measles outbreaks, and community health initiatives. Sales opportunities exist in health analytics, outreach platforms, patient engagement tools, and mobile-first solutions to support immunization programs and disease prevention campaigns.

Digital Health Expansion PHMDC has already deployed digital services such as a mobile app, a respiratory illness dashboard, and digital partner services. This indicates openness to expanding digital health solutions, data dashboards, and secure collaboration platforms that improve public health surveillance, reporting, and community engagement.

Data & Analytics The organization maintains dashboards and publishes health data, suggesting value in advanced analytics, data integration, visualization, and data governance offerings. Opportunities exist to provide analytics consulting, data warehousing, and privacy-conscious analytics tooling.

Policy & Equity Focus PHMDC emphasizes policy, systems, and environmental changes and health equity. Sales opportunities include policy analytics, program evaluation, community risk assessment tools, and platforms that measure impact on health disparities and inform strategic investments.

Public-Private Partnerships With recent collaborations for vaccination clinics and substance use counseling partnerships, PHMDC shows a propensity for cross-sector collaboration. Potential upsell includes integrative platforms for partner management, scheduling, consent workflows, and interoperability with healthcare and educational partners.