Merged with HED PDA merged into HED in 2020, unlocking access to HED's global architecture and planning network. This creates sales opportunities to upsell and cross sell to HED's existing client base, expanding project scopes and service lines beyond the standalone PDA offering.

West Coast Growth Based in Pasadena, California, the post merger positioning aligns PDA with a dynamic Southern California market. Opportunity to target universities, tech campuses, local government, and private developers with HED's resources for larger regional projects.

Digital Platform The tech stack shows experience with Drupal and modern web technologies, indicating capacity to deliver robust marketing sites, client portals, and digital campaigns. This enables cross sell of website, CMS, and digital experience services to HED's client roster.

Mid Market Focus Revenue range suggests mid sized projects that can be scaled with HED's platform. A sales angle is to pursue mid market clients needing integrated architecture and planning services with potential multi site programs.

Sustainability Focus Industry trends favor sustainable and resilient design. Bundling sustainability planning, energy conscious design, and certifications with HED's capabilities can help win green focused projects in both public and private sectors.