Strategic partnership Puradyn’s recent joint venture with Mack Trucks to offer puroDYN bypass oil filtration systems through Mack dealer networks presents a direct avenue to expand aftermarket sales channels and reach a broader fleet customer base.

Fleet maintenance impact The technology reduces oil change frequency by up to 90% and keeps oil clean, offering compelling total cost of ownership savings that can be used to up-sell to fleet managers seeking maintenance cost reductions and uptime improvements.

Mid-market scale With 11-50 employees and revenues in the 50-100 million range, Puradyn sits in a mid-market niche ripe for channel partners, distributors, and OEM-related upsell opportunities targeting regional fleets and industrial users.

Made in USA advantage Manufactured in Boynton Beach, Florida for over 30 years, Puradyn’s domestic production can be leveraged in marketing to customers prioritizing local supply, continuity, and domestic manufacturing risk mitigation.

Tech and analytics Puradyn employs multiple digital tools and analytics platforms, indicating potential for data-driven marketing, customer success analytics, and targeted digital outreach to identify high-value prospects in the oil, hydraulic, and transmission sectors.