Insights

Strategic ownership Puravida is a wellness and nutrition-focused brand that was acquired by Nestle in May 2022, signaling strong parent-company backing and potential access to larger distribution channels and corporate partnerships.

Scale and reach With 201-500 employees and a published revenue range of 1M-10M, Puravida represents a growing mid-market opportunity for line extensions, co-branded products, and multi-channel sales through Nestle's global network.

Digital ecosystem The tech stack includes AWS, SAP, WooCommerce, Criteo, Snowplow, Google Workspace, Microsoft 365, and WhatsApp Business, indicating readiness for scalable e-commerce, analytics-led marketing, and efficient CRM/communications.

Growth opportunities Potential for expansion into dietary supplements and nutrition-focused SKUs via Nestle-backed distribution, coupled with opportunities in sustainability messaging and science-backed formulation to accelerate market penetration.

Sales trigger Nestlé acquisition and Brazilian market presence present a door for strategic partnerships, private-label opportunities, and cross-sell of complementary wellness products to a tech-enabled, customer-centric audience.

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Puravida Tech Stack

Puravida uses 8 technology products and services including Criteo, Snowplow, Amazon Web Services, and more. Explore Puravida's tech stack below.

Criteo
Advertising
Snowplow
Analytics
Amazon Web Services
Cloud Hosting
SAP
Customer Relationship Management
WooCommerce
E-commerce
Google Workspace
Email
Microsoft 365
Email
WhatsApp Business
Live Chat

Media & News

Nestle SA acquired Puravida on May 1st '22.
In May 2022, Nestlé expands its presence in the Brazilian dietary supplement market through the acquisition of Puravida.
Jul 04, 2023 | www.digitaljournal.com

Puravida's Email Address Formats

Puravida uses at least 2 email formats:

Puravida Email Formats	Example	Percentage
First.Last@puravida.com.br	John.Doe@puravida.com.br	82%
First@puravida.com.br	John@puravida.com.br	18%

Frequently Asked Questions

What is Puravida's official website and social media links?

Puravida's official website is puravida.com.br and has social profiles on LinkedIn.

How much revenue does Puravida generate?

As of October 2026, Puravida's annual revenue is estimated to be $1M - $10M.

What is Puravida's SIC code and NAICS code?

Puravida's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Puravida have currently?

As of October 2026, Puravida has approximately 328 employees across 4 continents, including South America, North America and Europe. Key team members include Head De R & D E Inovação: F. V. M., Head Puravida Prime: A. S. and Marketing Director / Cmo: L. B. Explore Puravida's employee directory with LeadIQ.

What industry does Puravida belong to?

Puravida operates in the Wellness and Fitness Services industry.

What technology does Puravida use?

Puravida's tech stack includes Criteo, Snowplow, Amazon Web Services, SAP, WooCommerce, Google Workspace, Microsoft 365 and WhatsApp Business.

What is Puravida's email format?

Puravida's email format typically follows the pattern of First.Last@puravida.com.br. Find more Puravida email formats with LeadIQ.

Puravida

Q: What is Puravida's official website and social media links?

Puravida's official website is puravida.com.br. Puravida has social profiles on LinkedIn.

Q: How many employees does Puravida have currently?

Puravida has approximately 328 employees.

Q: What technology does Puravida use?

Puravida's tech stack includes X-Content-Type-Options, WhatsApp Business, Web Vitals, Floating UI, Mautic.

Q: What is Puravida's NAICS code?

Puravida's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Wellness and Fitness ServicesSão Paulo, Brazil201-500 Employees

Puravida is a wellness and nutrition company based in São Paulo, Brazil. It develops and delivers ingredients sourced from nature, refined through science and technology to support cellular activity. The business aims to broaden access to health through nutrition and emphasizes knowledge, honesty, and quality in its work.

The company operates as a mid-sized enterprise with a substantial workforce, serving individuals seeking nutritional wellness solutions. In 2022, Puravida was acquired by Nestlé, a development noted in accompanying coverage.