Insights

Growth and expansion Pure Cremation has grown to six locations across the UK with nearly 300 staff, indicating a scalable model and potential for upsell of additional services, bundled funeral planning, or expansion-focused B2B partnerships with suppliers and affiliated providers.

Financial resilience With revenue in the $10M-$25M range and ongoing funding of $8.8M, there is a demonstrated financial runway for strategic initiatives, marketing campaigns to increase prepaid funeral plan adoption, and investments in technology-enabled sales enablement.

Acquisition momentum Recent acquisition by Epiris and leadership change with a new group CEO signal a stage for intensified growth strategies, rebranding opportunities, and potential cross-sell of services to Epiris’ portfolio companies or their distribution networks.

Brand leadership Pure Cremation is positioned as the most popular funeral plan provider in Britain with strong Trustpilot and Reviews.io ratings, presenting a compelling selling point for corporate partnerships, broker networks, and affinity marketing with high trust conversion.

Technology and data Existing tech stack includes CRM, marketing automation, and cloud platforms, providing a foundation for targeted digital outreach, analytics-driven prospecting, and streamlined onboarding for prepaid plans and personalisation of funeral planning services.

Pure Cremation Tech Stack

Pure Cremation uses 8 technology products and services including Moat, Microsoft Excel, Twemoji, and more. Explore Pure Cremation's tech stack below.

Moat

Analytics

Microsoft Excel

Editors

Twemoji

Font Scripts

HubSpot

Marketing Automation

Netlify

Platform As A Service

Microsoft Azure

Platform As A Service

HubSpot CRM

Sales

Google

Search Engines

Pure Cremation Email Formats	Example	Percentage
First.Last@purecremation.co.uk	John.Doe@purecremation.co.uk	98%
First.L@purecremation.co.uk	John.D@purecremation.co.uk	2%

Pure Cremation Email Formats

Example

Percentage

First.Last@purecremation.co.uk

John.Doe@purecremation.co.uk

98%

First.L@purecremation.co.uk

John.D@purecremation.co.uk

Frequently Asked Questions

What is Pure Cremation's official website and social media links?

Pure Cremation's official website is purecremation.co.uk and has social profiles on LinkedIn Crunchbase.

How much revenue does Pure Cremation generate?

As of July 2026, Pure Cremation's annual revenue is estimated to be $10M - $25M.

What is Pure Cremation's SIC code NAICS code?

Pure Cremation's SIC code is 7261 - Funeral Service and Crematories NAICS code is 81 - Other Services (except Public Administration).

How many employees does Pure Cremation have currently?

As of July 2026, Pure Cremation has approximately 166 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: I. A.Chief Financial Officer: B. F.Chief Commercial Officer (cco): G. W.. Explore Pure Cremation's employee directory with LeadIQ.

What industry does Pure Cremation belong to?

Pure Cremation operates in the Consumer Services industry.

What technology does Pure Cremation use?

Pure Cremation's tech stack includes MoatMicrosoft ExcelTwemojiHubSpotNetlifyMicrosoft AzureHubSpot CRMGoogle.

What is Pure Cremation's email format?

Pure Cremation's email format typically follows the pattern of First.Last@purecremation.co.uk. Find more Pure Cremation email formats with LeadIQ.

How much funding has Pure Cremation raised to date?

As of July 2026, Pure Cremation has raised $8.8M in funding. The last funding round occurred on Jun 20, 2018 for $8.8M.

When was Pure Cremation founded?

Pure Cremation was founded in 2015.

Pure Cremation

Q: What is Pure Cremation's official website and social media links?

Pure Cremation's official website is purecremation.co.uk. Pure Cremation has social profiles on LinkedIn.

Q: How many employees does Pure Cremation have currently?

Pure Cremation has approximately 166 employees.

Q: What technology does Pure Cremation use?

Pure Cremation's tech stack includes SQL, Cloudflare Bot Management, Webpack, Priority Hints, X-Content-Type-Options.

Q: What is Pure Cremation's NAICS code?

Pure Cremation's NAICS code is 81 (Other Services (except Public Administration)).

Consumer ServicesEngland, United Kingdom51-200 Employees

Pure Cremation, part of the Pure Group, operates in the UK funeral planning market, offering prepaid cremation arrangements through Pure Cremation Funeral Planning Limited. The approach positions cremation as a more affordable option that still enables families to arrange a personal send-off. The company operates across six locations in the UK and is based in Charlton, England, with a workforce described in its materials as mid-sized. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Its customers are individuals and families seeking a cost-conscious, flexible funeral planning solution within the consumer services sector. In recent developments, Epiris acquired Pure Cremation in July 2023 and appointed Dean Lamble as group CEO.

Insights

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Pure Cremation Tech Stack

Media & News

Epiris LLP acquired Pure Cremation Ltd on Jul 1st '23.

Pure Cremation Ltd hires Dean Lamble as CEO.

Pure Cremation's Email Address Formats