Insights

Growth opportunity Rapid expansion and upcoming large-scale mortuary facilities in York indicate a potential need for end-to-end operational and regulatory compliance solutions, workforce management for a larger facility footprint, and scalable customer communications as capacity grows.

Strategic investment Active private equity investment and new leadership suggest a window for partnerships or advisory services around governance, financial planning, and strategic growth initiatives that align with funders’ expectations.

Digital教育 Broad tech stack and emphasis on customer reviews point to opportunities in improving digital customer journey, review management, and data-driven marketing services to further boost trust signals and conversion rates.

Sustainability focus The Pure Cremation model centers on affordability and personalizing services, presenting opportunities to offer cost-optimization analytics, scalable procurement, and process enhancements that maintain care standards while reducing overhead.

Sales enablement Given growth, there is potential to expand B2B partnerships with funeral industry vendors, coordinators, and pre-need plan distributors, supported by CRM optimization and content automation to accelerate new client acquisition.

Similar companies to Pure Cremation

Pure Cremation Tech Stack

Pure Cremation uses 8 technology products and services including Fullstory, HubSpot Content Hub, WordPress, and more. Explore Pure Cremation's tech stack below.

Pure Cremation's Email Address Formats

Pure Cremation uses at least 2 email formats:
Pure Cremation Email FormatsExamplePercentage
First.Last@purecremation.co.ukJohn.Doe@purecremation.co.uk
98%
First.L@purecremation.co.ukJohn.D@purecremation.co.uk
2%

Frequently Asked Questions

What is Pure Cremation's official website and social media links?

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Pure Cremation's official website is purecremation.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does Pure Cremation generate?

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As of October 2026, Pure Cremation's annual revenue is estimated to be $10M - $25M.

What is Pure Cremation's SIC code and NAICS code?

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Pure Cremation's SIC code is 7261 - Funeral Service and Crematories and NAICS code is 81 - Other Services (except Public Administration).

How many employees does Pure Cremation have currently?

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As of October 2026, Pure Cremation has approximately 180 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: I. A., Chief Financial Officer: B. F. and Chief Commercial Officer: G. W. Explore Pure Cremation's employee directory with LeadIQ.

What industry does Pure Cremation belong to?

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Pure Cremation operates in the Consumer Services industry.

What technology does Pure Cremation use?

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Pure Cremation's tech stack includes Fullstory, HubSpot Content Hub, WordPress, Mailchimp, Microsoft Dynamics, Brevo, DocuSign and Trustpilot.

What is Pure Cremation's email format?

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Pure Cremation's email format typically follows the pattern of First.Last@purecremation.co.uk. Find more Pure Cremation email formats with LeadIQ.

How much funding has Pure Cremation raised to date?

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As of October 2026, Pure Cremation has raised $8.8M in funding. The last funding round occurred on May 20, 2018 for $8.8M.

When was Pure Cremation founded?

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Pure Cremation was founded in 2015.
Pure Cremation logo

Pure Cremation

Consumer ServicesEngland, United Kingdom51-200 Employees

Pure Cremation, part of the Pure Group, operates in the UK funeral planning market, offering prepaid cremation arrangements through Pure Cremation Funeral Planning Limited. The approach positions cremation as a more affordable option that still enables families to arrange a personal send-off. The company operates across six locations in the UK and is based in Charlton, England, with a workforce described in its materials as mid-sized. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Its customers are individuals and families seeking a cost-conscious, flexible funeral planning solution within the consumer services sector. In recent developments, Epiris acquired Pure Cremation in July 2023 and appointed Dean Lamble as group CEO.

Section iconCompany Overview

SIC Code
7261 - Funeral Service and Crematories
NAICS Code
81 - Other Services (except Public Administration)
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $8.8M

    Pure Cremation has raised a total of $8.8M of funding over 1 rounds. Their latest funding round was raised on May 20, 2018 in the amount of $8.8M as a Private Equity.

  • $10M - $25M

    Pure Cremation's revenue is estimated to be in the range of $10M - $25M

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