Insights

Market Leadership Pure Cremation holds a dominant position as Britain’s most popular funeral plan provider, with a strong brand presence fostered by high customer satisfaction and numerous positive reviews, presenting an opportunity to enhance loyalty and expand market share.

Digital Integration The company leverages a modern tech stack including Docusign, Mailchimp, and cloud-based tools, indicating a significant openness to adopting new digital solutions that can improve customer engagement, streamline operations, and support personalized service offerings.

Growth Strategy Recent leadership appointment of a CEO with extensive insurance industry experience signals a strategic focus on growth and operational excellence, opening doors for innovative products, cross-selling, and partnerships in the funeral services and related sectors.

Financial Stability With revenue estimates between 10 and 25 million dollars and funding of 8.8 million dollars, Pure Cremation demonstrates solid financial backing, enabling investments in technology, expanding service offerings, and enhancing customer experience initiatives.

Expanding Footprint Operating across six locations in the UK with a workforce nearing 300, the company is positioned for regional growth and increased market penetration, providing opportunities for targeted outreach and partnership development in key geographic areas.

Pure Cremation Tech Stack

Pure Cremation uses 8 technology products and services including Moat, Mailchimp, Linkedin Sign-in, and more. Explore Pure Cremation's tech stack below.

  • Moat
    Analytics
  • Mailchimp
    Email
  • Linkedin Sign-in
    Identity Verification
  • DocuSign
    Miscellaneous
  • JavaScript
    Programming Languages
  • C#
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security

Pure Cremation's Email Address Formats

Pure Cremation uses at least 1 format(s):
Pure Cremation Email FormatsExamplePercentage
First.Last@purecremation.co.ukJohn.Doe@purecremation.co.uk
49%
First.L@purecremation.co.ukJohn.D@purecremation.co.uk
1%
First.Last@purecremation.co.ukJohn.Doe@purecremation.co.uk
49%
First.L@purecremation.co.ukJohn.D@purecremation.co.uk
1%

Frequently Asked Questions

What is Pure Cremation's official website and social media links?

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Pure Cremation's official website is purecremation.co.uk and has social profiles on LinkedInCrunchbase.

What is Pure Cremation's SIC code NAICS code?

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Pure Cremation's SIC code is 7261 - Funeral Service and Crematories NAICS code is 81 - Other Services (except Public Administration).

How many employees does Pure Cremation have currently?

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As of December 2025, Pure Cremation has approximately 201 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: I. A.Chief Financial Officer: B. F.Chief Commercial Officer (cco): G. W.. Explore Pure Cremation's employee directory with LeadIQ.

What industry does Pure Cremation belong to?

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Pure Cremation operates in the Consumer Services industry.

What technology does Pure Cremation use?

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Pure Cremation's tech stack includes MoatMailchimpLinkedin Sign-inDocuSignJavaScriptC#GoogleCloudflare Bot Management.

What is Pure Cremation's email format?

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Pure Cremation's email format typically follows the pattern of First.Last@purecremation.co.uk. Find more Pure Cremation email formats with LeadIQ.

How much funding has Pure Cremation raised to date?

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As of December 2025, Pure Cremation has raised $8.8M in funding. The last funding round occurred on May 20, 2018 for $8.8M.

When was Pure Cremation founded?

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Pure Cremation was founded in 2015.

Pure Cremation

Consumer ServicesEngland, United Kingdom201-500 Employees

Pure Cremation, part of the Pure Group, is Britain’s most popular funeral plan provider. We also have more 5-star customer reviews on Trustpilot and Reviews.io than any other provider.

Across six locations in the UK and with almost 300 staff, Pure has helped transform the funeral industry in less than a decade. Today, the term ‘pure cremation’ has become synonymous for a funeral that’s more affordable than a traditional service and which gives a family the freedom to arrange a more personal send-off.

Our core values are care deeply, be accountable and never settle – and our dedicated, professional staff are committed to providing excellent customer service and continuing to grow the business. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Section iconCompany Overview

SIC Code
7261 - Funeral Service and Crematories
NAICS Code
81 - Other Services (except Public Administration)
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $8.8M

    Pure Cremation has raised a total of $8.8M of funding over 1 rounds. Their latest funding round was raised on May 20, 2018 in the amount of $8.8M.

  • $10M$25M

    Pure Cremation's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $8.8M

    Pure Cremation has raised a total of $8.8M of funding over 1 rounds. Their latest funding round was raised on May 20, 2018 in the amount of $8.8M.

  • $10M$25M

    Pure Cremation's revenue is estimated to be in the range of $10M$25M

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