Pure Financial Advisors, LLC

Financial ServicesCalifornia, United States51-200 Employees

Pure Financial was founded in 2007 and is a fee-only Registered Investment Advisor (RIA), providing comprehensive retirement planning services and tax-optimized investment management services. Pure is nationally ranked as one of the fastest-growing, fee-only RIAs (2014-2020)*, with headquarters in San Diego and branch offices in California (Brea, Irvine, Los Angeles, Davis), Seattle, WA, Denver, CO, Chicago, IL, Salt Lake City, UT, Nashville, TN, and Phoenix, AZ and we are looking to expand in other cities. Pure Financial manages over $11.05 billion in assets (as of February 5th, 2026).
 
*For any questions about the rankings mentioned, please visit https://purefinancial.com/why-pure/news/.

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Credentialed and Qualified, Fee-Only, Focused Only on You.

Discover what happens when you bring together a group of highly qualified and credentialed financial professionals who are passionate about helping people get the most out of their finances. See the results of coordinating tax planning, estate planning, and asset management within one process. Experienced advisors who are employees of a Fee-Only Registered Investment Advisor firm that provides the latest technology and resources, academically supported prudent asset management, and one directive: do what is best for the client.

OUR VISION:

-Provide consistently high-quality advice based on solid academic research with a better value to clients than any traditional financial service providers, including the "Big Names", no-load mutual fund companies, and discount brokerages. 

-Offer a healthy professional fee-only environment where professionals can build a quality career without the ethical burden of selling financial products to earn commissions. 

-Be accessible and affordable to both high-net-worth individuals as well as people who are not typically considered high-net-worth, while providing the collaborative professional team experience demanded by ultra-high-net-worth clients.

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