Pure Salt Interiors

Design ServicesCalifornia, United States11-50 Employees

Pure Salt creates inspired spaces, products, and experiences that embody relaxed luxury, encouraging people to live deeply in each moment. Through natural, textural, layered design Pure Salt crafts environments that feel effortless yet refined—inviting comfort, beauty, and a sense of ease into everyday living.

Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt began as a design studio and has evolved into a national lifestyle brand leading the conversation on design that is both stylish and functional with their extensive work in residential design and through their eponymous Pure Salt Shoppe, launched in 2019.

The Design Studio and Shoppe reflect the Pure Salt ethos that great design begins with a fresh and calming palette, quality furnishings, artisan textiles, layered neutrals, and nature-inspired decorative accessories. The brand has built a celebrity clientele, cultivated a highly-engaged social media community online at @puresaltinteriors, and been consistently recognized by its peers and the media for its beautiful designs and evolved business model. 

The Newport Beach, California-based company is in the midst of another growth chapter as it expands the business to include international design projects, brand collaborations, a Shoppe showroom space and trade program, as well as hospitality footprints.

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