Pure Salt Interiors
Design ServicesCalifornia, United States11-50 Employees
Pure Salt Interiors, based in Newport Beach, California, operates as a design studio and lifestyle brand that provides residential interior design services alongside a Shoppe offering furnishings, textiles, and decorative accessories. Founded in 2016 by Aly Morford and Leigh Lincoln, the firm has developed a national presence and a celebrity clientele. The Shoppe, launched in 2019, exemplifies the brand's approach to design through natural textures, layered neutrals, and coastal-inspired details. The company occupies a position in the design services industry as a national lifestyle brand focused on functional, stylish spaces. It is expanding to international design projects, brand collaborations, a Shoppe showroom and trade program, and hospitality footprints. A May 2026 flagship opening in Newport Beach marks a concrete recent development in its growth.