Global Partnerships Pure Technologies is expanding its reach through channel partnerships and industry events, including AxFlow in Southern Africa and appearances at IFAT and the European Wastewater Management Conference. These activities create ready-made entry points for co-selling pipeline integrity and analytics solutions with local distributors and utilities. Recommend coordinating partner-led campaigns, joint demos, and localized service offerings to accelerate deal velocity.

Large Utilities As a branded unit of Xylem, Pure benefits from a strong corporate backstop and a sizeable revenue base, enabling collaboration on large-scale contracts with utilities. Target municipal and regional agencies seeking to optimize asset life, reliability, and capital cost reductions through proactive pipeline management and analytics. Leverage bundled solutions across Xylem's broader portfolio to win multi-solution deals.

Proactive Diagnostics Core value is proactive pipeline management using condition assessment technology, engineering expertise, and advanced analytics. Opportunities include expanding analytics packages, remote monitoring, predictive maintenance, and ROI-led pilots to convert utilities from reactive to proactive maintenance.

Wastewater Focus Recent activity signals emphasis on wastewater treatment and water reuse, with DAF product launches and industry conference exposure. Focus opportunities in municipal and industrial wastewater pretreatment, offering DAF systems, intelligent pump networks, and connected pump stations to improve treatment efficiency and compliance.

Digital Integration Tech stack and project delivery capability support integration with customer ERP, CAD, and data platforms. Position Pure as a digital upgrade for existing pipe inspection programs with dashboards, data interoperability, and seamless workflow integration to drive adoption and larger deal sizes.