PureGame

Spectator SportsCalifornia, United States2-10 Employees

PureGame is a nonprofit organization based in Anaheim, California, operating within the spectator sports space. It develops programs that use sport to teach essential life skills, including leadership, teamwork, communication, and decision-making, with a focus on improving self-esteem and mental health for youth. The approach centers on learning through play, meeting children where they are most at ease—outdoors and on the field—and aims to build resiliency and positive social interactions.

Its programs are designed for schools and youth audiences, addressing challenges such as depression, anxiety, and hopelessness that can arise from limited positive contact. A concrete development in recent years is a May 2023 partnership with San Diego Loyal SC to launch Character Matters, a school-based program that uses soccer to cultivate leadership, teamwork, and communication.

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