Sustainability Focus Purely Elizabeth has a strong sustainability focus highlighted by their Regenerative Impact Program and partnership with Mad Agriculture. This commitment to sustainability can be leveraged as a key selling point to appeal to eco-conscious consumers and retailers.

Product Innovation The recent introductions of new product lines like Cookie Granola, Grain-Free Superfood Bars, and Single-Serve Vibrant Oats showcase Purely Elizabeth's dedication to constant product innovation. Sales teams can target customers looking for unique and innovative food options with these new offerings.

Large-Scale Advertising The launch of a large-scale advertising campaign and the 'Savor the Start' debut advertising campaign indicate Purely Elizabeth's investment in brand visibility. Sales teams can capitalize on this increased awareness to drive sales by aligning their pitches with the marketing initiatives.

Premium Ingredients Purely Elizabeth's emphasis on creating products with elevated, nutrient-rich ingredients positions them as a premium food brand. Sales representatives can emphasize the quality of ingredients used in their products to target customers seeking high-quality and health-conscious food options.

Expansion Opportunities With a diverse product portfolio including granola, oatmeal, baking mixes, and new product lines, Purely Elizabeth has opportunities for expansion into various retail channels. Sales teams can explore partnerships with grocery stores, health food stores, online retailers, and more to reach a wider customer base.