Protein Growth Recent launches include protein Ancient Grain Granola and beauty-inspired LTO granola, signaling strong demand for protein-forward wellness breakfasts. Target opportunities include retailers and foodservice partners for protein granola and protein oatmeal, with channels in natural grocers, mainstream supermarkets, coffee shops, and gyms.

Co Branding Partnerships A collaboration with Cha Cha Matcha to create the Purely Glow menu demonstrates a viable playbook for cross-brand experiences in cafes and retail. Pursue similar co-branded offerings with beverage brands and wellness concepts to drive trial, broaden reach, and generate multi-channel exposure.

Wholesale Expansion National rollout of Protein Oatmeal across varieties shows capacity for scale. Pursue wholesale distribution with national natural and organic retailers, specialty grocers, and foodservice partners, including private label or co-manufacturing opportunities to accelerate shelf presence.

D2C Growth A robust direct-to-consumer backbone powered by subscription tools enables subscription-driven growth and data-led upsell. Leverage this to offer retailer or corporate wellness bundles, limited-time SKUs, and recurring replenishment programs.

Advertising Sampling Active large-scale campaigns and industry conference participation indicate appetite for visibility. Leverage sampling programs, in-store activations, and retailer media networks to boost trial, plus sponsor events to raise brand equity and shelf presence.