Purple Corduroy Employee Directory

Beverage ManufacturingCalifornia, United States2-10 Employees

Purple Corduroy is a beverage manufacturing company based in Laguna Beach, California. The enterprise emphasizes a California culture-inspired approach, with wines crafted under the direction of Jeff “Dr. Riptide” Farthing and artistic input from Steven “SLiDawg” Chew, reflecting a creative collaboration that spans both product and presentation. The company positions itself in the beverage industry by producing wines that align with a seaside, surf-influenced lifestyle, as evidenced by its thematic branding and reference to wines that swell in ripeness and are associated with coastal imagery. Its workforce is small, suggesting a boutique operation focused on craft and curated releases, including the 2018 Blonde Siren Sauvignon Blanc announced in 2019, with product launches tied to events such as a themed tasting at a local venue. The business operates from Laguna Beach and seeks to share its creations with friends, positioning its offerings toward consumers who value a distinctive, culture-driven wine experience linked to coastal culture.

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