Sustainability Lead Target growers and landscapers focused on sustainable soil health who value organic amendments and soil microbial life, leveraging Purple Cow Organics’ positioning around soil vitality to upsell soil amendments and long-term soil health programs.

Growth Momentum Capitalize on leadership change with the upcoming CEO appointment to position Purple Cow Organics as a stable, growth‑minded partner; approach with initiatives tied to expansion plans, distribution scaling, and new product rollouts.

Channel Expansion Identify distribution and wholesale opportunities with garden centers, nurseries, landscaping firms, and co-ops given their wholesale model and mid‑size employee base; propose reseller agreements, private-label options, or exclusive SKUs.

Strategic Partnerships Leverage past collaborations (Dane County composting, WisCorps partnerships) to present joint marketing, education programs, and grant‑funded soil health initiatives that could drive joint sales and community projects.

Product Fit Cross-sell to diverse customer segments (professional growers, landscapers, home gardeners) with targeted bundles and soil health packages featuring BioActive formulations and ongoing soil fertility services to increase average order value and repeat purchases.