Decision Intelligence Purple Koru offers a decision intelligence platform called Compare IQ that complements advisory services, presenting a potential upsell opportunity to clients seeking structured, defensible decision making in complex commercial and technology choices.

Embedded Engagement Their consultative model embeds with leadership teams and operates across boardrooms and field operations, suggesting opportunities to expand to additional functions or geographies within client organizations through deeper, ongoing engagements.

Cloud Pricing Focus Compare IQ initially targets cloud pricing and complex scenario modeling, indicating a path to broaden the platform’s use to other high-stakes areas such as pricing optimization, vendor negotiations, and long-term commitments for value creation.

Strategic Advisory Upsell Purple Koru positions advisory work as augmented by technology, presenting a selling point for customers who want not only guidance but also measurable outcomes and execution accountability, which can be pitched to growth-stage and transformation-minded clients.

Scale Readiness With revenue in the mid-market range and a governance model that emphasizes execution, there are clear opportunities to target mid-size enterprises in industries undergoing rapid digital transformation that demand both strategy and tangible implementation support.