Insights

Growth via Acquisition Purse's March 2024 acquisition of ReachFive signals a strategic external growth move and expands capabilities into customer identity, enabling cross-sell opportunities to merchants seeking seamless login, personalized experiences, and secure onboarding alongside payments.

Conversion Driven Platform With a payments orchestration platform connected to a broad set of methods and features like smart routing, headless architecture, private wallets, multi-payment, and credit simulation, Purse can promise measurable conversion uplift and higher average order value to mid-market and enterprise retailers.

Enterprise Client Base A roster of marquee clients including Auchan, Decathlon, Jules, Vertbaudet and iQera demonstrates Purse's ability to serve large, complex merchants and provides compelling references for enterprise sales conversations.

European Expansion A regional team across Lille, Paris and Madrid positions Purse to address pan-European merchants, expand across borders, and pursue cross-country partnerships and integrations.

Modern Tech Advantage A modern tech stack with orchestration at its core and security features such as externalized 3DS supports a scalable checkout solution, appealing to brands prioritizing frictionless experiences and robust risk management.

Purse Tech Stack

Purse uses 8 technology products and services including Google Ads, Tableau, Google Cloud Pub/Sub, and more. Explore Purse's tech stack below.

  • Google Ads
    Advertising
  • Tableau
    Business Intelligence
  • Google Cloud Pub/Sub
    Communication And Collaboration
  • Open Graph
    Content Management System
  • Continuous Delivery
    Continuous Integration
  • NoSQL
    Database
  • Webflow
    Page Builders
  • reCAPTCHA
    Security

Purse's Email Address Formats

Purse uses at least 2 format(s):
Purse Email FormatsExamplePercentage
FLast@upstreampay.comJDoe@upstreampay.com
100%
FLast@purse.euJDoe@purse.eu
67%
First.Last@purse.euJohn.Doe@purse.eu
33%

Frequently Asked Questions

What is Purse's official website and social media links?

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Purse's official website is purse.eu and has social profiles on LinkedIn.

What is Purse's NAICS code?

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Purse's NAICS code is 52 - Finance and Insurance.

How many employees does Purse have currently?

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As of July 2026, Purse has approximately 65 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Ceo Upstream (purse/Reachfive): P. R.Cfo: L. T.Chief Product Officer - Executive Committee Member: L. G.. Explore Purse's employee directory with LeadIQ.

What industry does Purse belong to?

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Purse operates in the Financial Services industry.

What technology does Purse use?

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Purse's tech stack includes Google AdsTableauGoogle Cloud Pub/SubOpen GraphContinuous DeliveryNoSQLWebflowreCAPTCHA.

What is Purse's email format?

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Purse's email format typically follows the pattern of FLast@upstreampay.com. Find more Purse email formats with LeadIQ.

When was Purse founded?

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Purse was founded in 2021.
Purse logo

Purse

Financial ServicesHauts-de-France, France51-200 Employees

Purse is a financial services company based in Lille, in the Hauts-de-France region, founded in 2021. It operates as a payment orchestrator, offering a SaaS platform that connects merchants to more than 80 payment methods, including PSPs, wallets, BNPL, and instant transfers. The platform aims to boost conversion and average basket value while reducing technical complexity and delivering a consistent customer experience across channels. 

Its customers include major retailers such as Auchan and Decathlon, indicating a focus on demanding merchants in the retail sector. In March 2024, Purse expanded through the acquisition of ReachFive, marking its first external growth operation.

Section iconCompany Overview

Website
purse.eu
NAICS Code
52 - Finance and Insurance
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $1M

    Purse's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Purse's revenue is estimated to be in the range of $1M

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