Acquired by Position Putman Media as a mature B2B media player now part of Endeavor Business Media, signaling scale, investment in digital capabilities, and potential cross-sell opportunities across Endeavor’s client base.

Cross-sell Potential Leverage existing print and digital audiences in manufacturing-related sectors (chemicals, food, pharmaceuticals, asset reliability, industrial automation, smart manufacturing) to offer bundled media packages, ROI analytics, and consulting services to advertisers seeking integrated campaigns.

Analytics & ROI Highlight advanced analytics, ad serving, and campaign reporting as key differentiators to prospective clients; align sales pitches around measurable ROI and performance dashboards that justify ad spend and improve campaign outcomes.

VIP Consulting Promote the client consulting team as a premium offering for top advertisers seeking best practices in marketing to manufacturing audiences, creating a high-touch upsell path beyond standard media placements.

Industry Leadership Capitalise on the established editorial strength and editorial leadership (VP Content backed print, strong editorial staff) to position as a trusted, trend-forward partner for brands aiming to reach manufacturing decision-makers.