Wholesale Platform The business already operates as a wholesale supplier with a functioning online storefront. Build a dedicated B2B portal to support tiered pricing, wholesale catalogs, minimum order quantities, and net terms, with ERP or inventory system integration to streamline onboarding and repeat orders.

Checkout Flexibility The existing cart and Stripe setup offers a foundation for expanding payment methods and checkout flow. Introduce multi-currency support, invoicing options, and streamlined bulk checkout to attract larger wholesale buyers and international retailers.

Analytics Deep-Dive Google Analytics usage signals data-driven opportunity. Implement enhanced ecommerce tracking, custom funnels for wholesale buyers, and remarketing campaigns to nurture prospects and boost conversion rates among retailer customers.

Security & Compliance ReCAPTCHA and security headers are in place; consider strengthening with PCI-DSS compliance, fraud prevention tools, and ongoing security monitoring to protect high-value wholesale orders and preserve partner trust.

Partnerships & Expansion Position Puzzle Rings By Pepi to compete with marketplaces by pursuing wholesale partnerships beyond Etsy and similar brands. Explore private-label opportunities, co-branded packaging, and international distribution through boutique retailers and specialty stores to widen reach.