Ease of Use QI Macros offers a user-friendly Excel add-in that simplifies data visualization and analysis, making it appealing to small businesses and teams looking for quick, cost-effective solutions without extensive training.

Compatibility Advantage With compatibility for both PC and Mac, the company's product can target a broad customer base across various industries that rely on Microsoft Excel for data analysis.

Affordable Entry Offering a 30-day free trial provides an opportunity to convert users into paying customers, especially small organizations and individual professionals seeking affordable analytics tools.

Market Expansion Positioned in the data analysis and quality improvement software niche, there is potential to expand through partnerships with educational institutions or industry-specific organizations seeking simpler statistical tools.

Growth Potential The company's small size suggests agility and the potential to develop targeted marketing campaigns highlighting ease of use and integration, potentially capturing share from larger competitors like Minitab.