Extensive network Qiwi operates an integrated payments network with over 21.5 million virtual wallets and more than 141,000 terminals, enabling merchants to accept cash and electronic payments across online, mobile, and offline channels. This breadth supports upsell of merchant acquiring, cross-channel payment integration, and reconciliation services.

Large customer base With over 45 million monthly users connected to the network, there is a strong opportunity to offer consumer-oriented fintech features to existing users (stored value wallets, prepaid cards, easy transfers) and to target merchants with loyalty programs and data-driven marketing integrations.

Regulatory risk readiness Recent Russian licensing actions affecting Qiwi Bank highlight regulatory risk, creating demand for robust compliance, AML/KYC, and risk management services to ensure business continuity and secure settlement flows.

Omnichannel growth Qiwi supports payments via cash, online, and offline channels, with monthly transactions exceeding RUB 101 billion. There is room to deepen merchant penetration through expanded terminal reach, API integrations, and value-added services such as fraud protection and multi-channel reconciliation.

Regional expansion fit As a leading provider in Russia and the CIS, Qiwi has opportunity to partner for regional expansion, cross-border payments, remittance capabilities, and fintech collaborations that capitalize on the region's growing adoption of digital payments.