Event Capacity Leverage the extensive conference capabilities (over 10,000 square feet of flexible space and capacity for up to 1,000 guests) to position as a preferred venue for corporate meetings, conferences, and large banquets in the Bradley area.

Hybrid Hospitality Target mid-market business travelers and local organizations with full-service amenities including on-site restaurant and lounge, fitness center, spa facilities, high speed internet, and multiple room types to upsell suites and premium accommodations for extended stays.

Sustainability Angle Promote efficiency and guest comfort features (deluxe breakfast, in-room amenities, accessibility, valet and business services) as a basis for sustainability and guest experience improvements that can be aligned with responsible travel programs to attract eco-conscious groups.

Local Market Growth Position the property as a Chicago-accessible yet local hub (40 minutes from Chicago) to capture overflow demand from larger urban hotels, particularly for corporate events, regional associations, and tourism packages in the Kankakee River Valley.

Upsell Strategy With 85 deluxe accommodations including whirlpool suites and 12,000+ feet of meeting space, create targeted upsell packages combining executive suites, conference packages, catering, and event planning services to increase average transaction value from corporate clients.