Innovative Product Launches Quikrete has recently launched innovative products such as FastSet Stucco Patch and Lightweight Fiberglass Reinforced Stucco, offering easier, faster, and more sustainable solutions in the stucco and concrete industry. These new offerings present opportunities for sales representatives to promote cutting-edge products to customers seeking efficiency and quality.
Expansion Strategy Quikrete's expansion efforts, including the acquisition of Forterra Inc. and the relocation of its headquarters to Atlanta, indicate a growth-focused strategy. Sales development professionals can leverage this expansion to target new markets, establish partnerships, and tap into the potential customer base in the regions where Quikrete is expanding its presence.
Industry Recognition and Contests The prestigious 2021 QUIKRETE One Bag Wonder contest and other industry recognitions highlight Quikrete's commitment to excellence and innovation. Sales representatives can utilize the company's industry recognition to build credibility, engage with customers, and showcase the quality of Quikrete products, potentially attracting new business opportunities.
Strong Competitive Positioning With Quikrete being the largest manufacturer of packaged concrete and cement mixes in the US and Canada, the company's strong competitive position offers sales development representatives a unique selling point. Emphasizing Quikrete's market leadership, product depth, and innovative solutions can help sales professionals differentiate the company in a competitive landscape and attract customers seeking quality and reliability.
Strategic Acquisitions and Partnerships Quikrete's strategic acquisitions, such as Forterra Inc., reinforce the company's market presence and diversification. Sales development professionals can explore potential collaboration opportunities with acquired entities and capitalize on the broader product portfolio to offer comprehensive solutions to customers across different segments, enhancing sales growth and market penetration.
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