Insights

Expansion Momentum Rōti is rapidly expanding with new locations in Georgia, Texas, California and London, signaling ongoing growth and a need for scalable operations, tech integrations, and support services that align with multi-market rollout.

Delivery First The shift to delivery-first kitchens and multiple delivery-focused openings presents opportunities for delivery technology optimization, order accuracy tooling, logistics partnerships, and third-party fulfillment enhancements.

Brand Platform Launch of the Hot Honey Harissa platform underscores a focus on signature menu innovation and brand authenticity, offering sales opportunities in KOL collaborations, packaged product extensions, and cross-channel promotions.

Tech Stack Adoption of tools like Looker, Apache Airflow, Salesforce, Intercom and Hotjar indicates openness to data analytics, CRM, automation, and customer engagement solutions— ripe for upsell of analytics, CRM customization, and marketing automation.

Financial Scale Substantial revenue range and recent funding imply procurement and vendor consolidation needs, cost optimization, and scalable tech/ops solutions suitable for a growing chain with 500+ employees and regional expansions.

Similar companies to Rōti

Rōti Tech Stack

Rōti uses 8 technology products and services including Hotjar, Linkedin Insight Tag, Looker, and more. Explore Rōti's tech stack below.

Media & News

Rōti's Email Address Formats

Rōti uses at least 4 email formats:
Rōti Email FormatsExamplePercentage
FLast@roti.comJDoe@roti.com
62%
FirstLast@roti.comJohnDoe@roti.com
32%
First.Last@roti.comJohn.Doe@roti.com
3%
FirLast@roti.comJohDoe@roti.com
3%

Frequently Asked Questions

What is Rōti's official website and social media links?

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Rōti's official website is roti.com and has social profiles on LinkedIn.

How much revenue does Rōti generate?

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As of August 2026, Rōti's annual revenue is estimated to be $50M - $100M.

What is Rōti's SIC code and NAICS code?

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Rōti's SIC code is 5812 - Eating Places and NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Rōti have currently?

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As of August 2026, Rōti has approximately 648 employees across 4 continents, including North America, Asia and Europe. Key team members include Vice President Of Operations: R. M., Vice President, Talent + Culture: M. W. and Director Of Catering: J. M. Explore Rōti's employee directory with LeadIQ.

What industry does Rōti belong to?

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Rōti operates in the Restaurants industry.

What technology does Rōti use?

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Rōti's tech stack includes Hotjar, Linkedin Insight Tag, Looker, Apache Airflow, WordPress, Salesforce, Google Workspace and Intercom.

What is Rōti's email format?

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Rōti's email format typically follows the pattern of FLast@roti.com. Find more Rōti email formats with LeadIQ.

How much funding has Rōti raised to date?

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As of August 2026, Rōti has raised $23M in funding. The last funding round occurred on Feb 28, 2018.

When was Rōti founded?

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Rōti was founded in 2007.
Rōti logo

Rōti

RestaurantsGeorgia, United States501-1000 Employees

Rōti is a fast-casual restaurant concept anchored in Atlanta, Georgia, that pairs fresh, responsibly sourced ingredients with Mediterranean-inspired flavors to create meals in salads, bowls, and pita builds. The brand emphasizes careful preparation and a culture centered on delivering guest experiences through its RoTeam, a group described as positive and service-oriented. Its offering focuses on wholesome, flavorful meals designed for customers seeking convenient yet satisfying dining options. The company positions itself as a mid-sized operator focused on quality, consistency, and a straightforward, approachable dining experience. Following its 2025 acquisition by Edible Brands, Rōti has continued to expand its footprint beyond the United States. In 2026, the brand entered the London market with three delivery-first kitchens and added a delivery-first store in Smyrna, Atlanta, illustrating a delivery-focused growth strategy that aligns with brand authenticity and operational fit.

Section iconCompany Overview

Website
roti.com
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2007
Employees
501-1000

Section iconFunding & Financials

  • $23M

    Rōti has raised a total of $23M of funding over 3 rounds. Their latest funding round was raised on Feb 28, 2018 as a Venture Round.

  • $50M - $100M

    Rōti's revenue is estimated to be in the range of $50M - $100M

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