Expansion Opportunities Despite recent financial challenges and bankruptcy issues, Roti Modern Mediterranean has shown signs of recovery through acquisition by BroadPeak Capital. This indicates potential for future expansion efforts or new locations, especially if operational stability is regained.

Menu Diversification Roti's collaboration with The Boiler Room to incorporate Indian Scottish fusion cuisine suggests willingness to diversify its menu offerings. There may be opportunities to introduce new fusion options or regional flavors to attract a broader customer base.

Technology Adoption The company's use of advanced marketing and analytics platforms like Tableau, Looker, and Microsoft Azure indicates a focus on data-driven decision-making. Leveraging these tools could help tailor marketing outreach and personalize customer engagement to boost sales.

Market Positioning With revenue estimates between 25 and 50 million dollars and a sizable workforce compared to similar competitors, Roti can position itself as a mid-market Mediterranean option. Targeting health-conscious and quality-seeking consumers offers growth potential in competitive markets.

Operational Challenges Recent violations related to cleanliness and infestations highlight areas for quality and compliance enhancements. Addressing these issues can improve brand reputation and create opportunities for marketing campaigns centered around food safety and responsible sourcing.