Acquisition Impact R2integrated joined Protiviti in December 2022, extending digital strategy to execution. This integration signals a strengthened capability for end-to-end digital experience programs, presenting a cross-sell opportunity to Protiviti and shared client ecosystems.

Growth Momentum Revenue sits in the mid-range for a digital experience agency ($25M-$50M) with a relatively lean team (201-500 employees). This suggests potential for efficiency-focused upsell in platform, analytics, and automation services to drive higher margin projects.

Executive Access Key leadership hires in business development, finance, and sales leadership in 2021–2022 (CFO, CSO, VP BD) indicate a data-driven, growth-oriented sales approach. This opens conversations around strategic partnerships, long-term transformation programs, and complex multi-year deals.

Tech Stack Utilizes a modern mix including GDPR compliance, Apollo GraphQL, .NET, Google Tag Manager, Adobe Activation, and major ad platforms. This enables targeting and measurement enhancements for clients pursuing personalized experiences, data governance, and omnichannel activation.

Industry Positioning As a digital experience agency within the advertising services space with recent expansion through Protiviti, R2i is positioned to offer integrated digital strategy, customer experience optimization, and implementation services to brands seeking end-to-end transformation and measurable impact.