Insights

Member Cross Sell RAA’s over 840,000 members across travel, energy, solar, battery solutions and EV charging create strong cross-sell opportunities for bundled offerings that increase member lifetime value and expand revenue streams.

Local Sustainability As a long-standing South Australian organization with a community focus, RAA is well positioned to partner on local sustainability initiatives, energy efficiency programs and EV charging expansion aligned with state incentives.

Digital Readiness RAA’s tech stack suggests readiness for marketing automation, data analytics and enhanced member experiences, enabling personalized offers, self-service options and a modern loyalty program.

People Focus RAA’s mission to be the #1 employer and its large workforce signals opportunities to provide HR tech, recruitment marketing, and employee benefits platforms, plus potential training content services for internal teams and the member network.

Growth Partnerships Leverage RAA’s trusted SA brand and multi-service platform to co-sell bundled energy, solar and EV charging, travel perks and safety services, pursuing local partnerships and government-aligned programs to drive expansion.

RAA Tech Stack

RAA uses 8 technology products and services including CCSP, SQL, Articulate 360, and more. Explore RAA's tech stack below.

  • CCSP
    Certificates
  • SQL
    Database
  • Articulate 360
    Education Management
  • Selenium
    Frameworks And Libraries
  • ichris
    Payroll Management And Benefits Administration
  • JavaScript
    Programming Languages
  • Google Tag Manager
    Tag Management
  • MediaElement.js
    Video Players

Media & News

RAA's Email Address Formats

RAA uses at least 1 format(s):
RAA Email FormatsExamplePercentage
FLast@raa.com.auJDoe@raa.com.au
95%
FirstLast@raa.com.auJohnDoe@raa.com.au
4%
First.Last@raa.com.auJohn.Doe@raa.com.au
1%

Frequently Asked Questions

Where is RAA's headquarters located?

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RAA's main headquarters is located at 101 Richmond Road Mile End, South Australia 5031 Australia. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is RAA's phone number?

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You can contact RAA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RAA's stock symbol?

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RAA is a publicly traded company; the company's stock symbol is RAAS.

What is RAA's official website and social media links?

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RAA's official website is raa.com.au and has social profiles on LinkedIn.

What is RAA's NAICS code?

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RAA's NAICS code is 8134 - Civic and Social Organizations.

How many employees does RAA have currently?

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As of June 2026, RAA has approximately 1.2K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Ceo: N. R.Chief Executive Officer: R. A.Chief Strategy Officer (cso) And General Manager Home & Energy: B. O.. Explore RAA's employee directory with LeadIQ.

What industry does RAA belong to?

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RAA operates in the Civic and Social Organizations industry.

What technology does RAA use?

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RAA's tech stack includes CCSPSQLArticulate 360SeleniumichrisJavaScriptGoogle Tag ManagerMediaElement.js.

What is RAA's email format?

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RAA's email format typically follows the pattern of FLast@raa.com.au. Find more RAA email formats with LeadIQ.

When was RAA founded?

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RAA was founded in 1903.

RAA

Civic and Social OrganizationsSouth Australia, Australia1001-5000 Employees

RAA is a civic and social organisation based in Mile End, South Australia, with a history dating to 1903. It has earned trust in the community for more than a century. Traditionally known for road assistance and insurance, it now serves a membership base exceeding 840,000 with offerings across travel, energy, solar and battery solutions, EV charging, and related services. Beyond service delivery, it advocates for safety, wellbeing and a stronger future for South Australia. It is a large, community-oriented organisation that combines member services with public-interest work.

The group's purpose centers on improving outcomes for its members and the wider community, guided by values such as being member-obsessed, doing the right thing, delivering together, and courageously challenging. It is described as one of South Australia’s most trusted brands and among the region’s largest employers, aiming to be the preferred employer in an inclusive, supportive workplace that empowers staff to make a daily difference.

Section iconCompany Overview

Headquarters
101 Richmond Road Mile End, South Australia 5031 Australia
Phone number
Website
raa.com.au
Stock Symbol
RAAS
NAICS Code
8134 - Civic and Social Organizations
Founded
1903
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    RAA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    RAA's revenue is estimated to be in the range of $10M$25M

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