Raab Associates Inc. Email Format

Advertising ServicesConnecticut, United States2-10 Employees

Raab Associates Inc. is a small advertising services firm based in Milford, Connecticut. It focuses on marketing and promotion of children's books, events, and related products, a niche the firm helped pioneer. Its client history includes major publishers and organizations such as Bantam Doubleday Dell, Houghton Mifflin, the International Board on Books for Young People, the Julie Andrews Collection, National Geographic, Penguin, Pleasant Company, Scholastic, and Wizards of the Coast. 
In addition to its agency work, the company established the Customer Data Platform Institute in 2016 to educate the market about customer data platforms and privacy. The Institute was launched in November 2016 in collaboration with a group of CDP vendors to promote the concept of a marketer-managed system that maintains a persistent, unified customer database accessible to other systems.

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