Insights

Strong Market Presence As the UK’s leading breakdown service provider with a large workforce of over 4,000 employees, RAC has a dominant position in the vehicle repair and maintenance industry, offering significant opportunities to cross-sell complementary services such as roadside assistance, insurance partnerships, and vehicle telematics.

Growing Digital Engagement RAC’s adoption of digital tools and tech stack—including social media platforms and cloud-based services—indicates a focus on enhancing customer engagement and operational efficiency, presenting opportunities for vendors in digital marketing, customer relationship management, and automation solutions.

Expansion through Partnerships With recent news of companies like Race Oncology engaging in investor relations and clinical development, there may be opportunities for RAC to expand collaborations in tech-enabled health and safety solutions, or innovative mobility services aligned with emerging health-related mobility trends.

Financial Growth Potential RAC’s substantial revenue range of over 1 billion dollars signals a capacity for significant investment in technology upgrades, fleet expansion, and sustainability initiatives, providing avenues for tailored financial services, fleet management systems, and eco-friendly vehicle solutions.

Customer-Centric Innovations The company’s longstanding reputation and focus on delivering best-in-class motoring services suggest a readiness to adopt new customer experience technologies such as digital diagnostics, real-time tracking, and personalized assistance, opening doors for innovative SaaS solutions and IoT integrations.

Similar companies to RAC

RAC Tech Stack

RAC uses 8 technology products and services including TikTok Pixel, Snowplow, SAS, and more. Explore RAC's tech stack below.

  • TikTok Pixel
    Analytics
  • Snowplow
    Analytics
  • SAS
    Business Intelligence
  • Cloudflare CDN
    Content Delivery Network
  • Element UI
    Javascript Frameworks
  • Android
    Programming Languages
  • Cloudflare Bot Management
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

RAC's Email Address Formats

RAC uses at least 2 format(s):
RAC Email FormatsExamplePercentage
FLast@rac.co.ukJDoe@rac.co.uk
88%
FirstLast@rac.co.ukJohnDoe@rac.co.uk
6%
First.Last@rac.co.ukJohn.Doe@rac.co.uk
4%
LastF@rac.co.ukDoeJ@rac.co.uk
2%

Frequently Asked Questions

Where is RAC's headquarters located?

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RAC's main headquarters is located at Birmingham, England ws5 4qz United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is RAC's phone number?

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You can contact RAC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RAC's stock symbol?

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RAC is a publicly traded company; the company's stock symbol is RAC.

What is RAC's official website and social media links?

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RAC's official website is rac.co.uk and has social profiles on LinkedInCrunchbase.

How much revenue does RAC generate?

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As of March 2026, RAC's annual revenue is estimated to be $897M.

What is RAC's NAICS code?

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RAC's NAICS code is 8111 - Automotive Repair and Maintenance.

How many employees does RAC have currently?

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As of March 2026, RAC has approximately 3.5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo Rac Insurance: D. B.Ceo Business Roadside: D. S.Chief Executive Officer: D. H.. Explore RAC's employee directory with LeadIQ.

What industry does RAC belong to?

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RAC operates in the Vehicle Repair and Maintenance industry.

What technology does RAC use?

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RAC's tech stack includes TikTok PixelSnowplowSASCloudflare CDNElement UIAndroidCloudflare Bot ManagementHTTP/3.

What is RAC's email format?

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RAC's email format typically follows the pattern of FLast@rac.co.uk. Find more RAC email formats with LeadIQ.

When was RAC founded?

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RAC was founded in 1897.

RAC

Vehicle Repair and MaintenanceEngland, United Kingdom1001-5000 Employees

The RAC is the UK’s leading breakdown service provider – a people-powered business of 4,000 ‘orange heroes’ delivering best-in-class motoring services for both private and business drivers.
 
Originally founded in 1897, we've consistently been at the forefront of developing motoring solutions. The next stop on our 125-year journey is to become the UK’s #1 provider of driving services, a trusted brand and partner for all things motoring.

This page is primarily used for corporate updates and industry insight. For customer support, please contact us directly via Facebook, Instagram or X, where our customer teams will be able to assist you as quickly as possible.
 
Please note that comments are moderated to maintain a constructive and respectful environment, in line with LinkedIn’s Professional Community Policies
 
If orange is your colour and you think you’d look great in a cape, then visit www.rac-careers.com/ or follow us to find out the heroic jobs currently on offer and what benefits you can expect at the RAC.

Section iconCompany Overview

Headquarters
Birmingham, England ws5 4qz United Kingdom
Phone number
Website
rac.co.uk
Stock Symbol
RAC
NAICS Code
8111 - Automotive Repair and Maintenance
Founded
1897
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    RAC's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    RAC's revenue is estimated to be in the range of $1B$10B

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