Insights

Leadership & Brand Leverage RAC's position as the UK’s leading breakdown service with a long history and 4,000 orange heroes to position premium motoring services partnerships, fleet support programs, and co-branded asset offerings to target UK drivers and corporate fleets seeking trusted road assistance.

Fleet & B2B Target RAC's large employee base and 1,000–5,000 staff footprint for enterprise services such as fleet maintenance, roadside coverage for corporate clients, and fully managed MOT and diagnostic packages to improve uptime and cost predictability.

Digital & Data Propose data-driven partnerships and advertising opportunities using RAC’s tech stack familiarity (Azure, SQL Server, Tableau, Looker) to offer premium analytics, telematics integration, and value-added services for insurers, lenders, and automotive partners seeking actionable motoring insights.

Careers & Talent Explore talent and training collaborations, leveraging RAC Careers as a channel to source skilled technicians or remote support specialists, while offering training programs or certification partnerships that enhance service quality and reduce attrition for both sides.

Sustainability & Growth Position green and efficiency-focused services (emergency electric vehicle support, eco-friendly maintenance plans, and carbon-reduction initiatives) to attract sustainability-minded insurers, corporate buyers, and government-related fleets looking to meet environmental goals.

Similar companies to RAC

RAC Tech Stack

RAC uses 8 technology products and services including Microsoft Advertising, Looker, Adobe Creative Cloud, and more. Explore RAC's tech stack below.

Media & News

RAC's Email Address Formats

RAC uses at least 4 email formats:
RAC Email FormatsExamplePercentage
FLast@rac.co.ukJDoe@rac.co.uk
88%
FirstLast@rac.co.ukJohnDoe@rac.co.uk
6%
First.Last@rac.co.ukJohn.Doe@rac.co.uk
4%
LastF@rac.co.ukDoeJ@rac.co.uk
2%

Frequently Asked Questions

What is RAC's phone number?

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You can contact RAC's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RAC's stock symbol?

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RAC is a publicly traded company; the company's stock symbol is RAC.

What is RAC's official website and social media links?

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RAC's official website is rac.co.uk and has social profiles on LinkedIn and Crunchbase.

How much revenue does RAC generate?

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As of August 2026, RAC's annual revenue is estimated to be $1B - $10B.

What is RAC's NAICS code?

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RAC's NAICS code is 8111 - Automotive Repair and Maintenance.

How many employees does RAC have currently?

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As of August 2026, RAC has approximately 3.6K employees across 6 continents, including Europe, North America and Asia. Key team members include Ceo Rac Insurance: D. B., Chief Executive Officer: D. H. and Chief Executive Officer: J. N. Explore RAC's employee directory with LeadIQ.

What industry does RAC belong to?

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RAC operates in the Vehicle Repair and Maintenance industry.

What technology does RAC use?

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RAC's tech stack includes Microsoft Advertising, Looker, Adobe Creative Cloud, Tableau, Microsoft SQL Server, Mautic, Microsoft Azure and Ahrefs.

What is RAC's email format?

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RAC's email format typically follows the pattern of FLast@rac.co.uk. Find more RAC email formats with LeadIQ.

When was RAC founded?

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RAC was founded in 1897.
RAC logo

RAC

Vehicle Repair and MaintenanceEngland, United Kingdom1001-5000 Employees

The RAC is a UK-based company in the vehicle repair and maintenance industry that provides breakdown services and is headquartered in Birmingham, England, United Kingdom (ws5 4qz). The organization employs between 1,001 and 5,000 people, with around 4,000 staff described as orange heroes delivering motoring services to private and business drivers. The company was founded in 1897, marking a long-standing history in developing motoring solutions. It positions itself as the UK’s leading breakdown service provider and as a trusted brand and partner for all things motoring. The firm aims to be the UK's #1 provider of driving services. The official website is https://rac.co.uk.

Section iconCompany Overview

Phone number
Website
rac.co.uk
Stock Symbol
RAC
NAICS Code
8111 - Automotive Repair and Maintenance
Founded
1897
Employees
1001-5000

Section iconFunding & Financials

  • $1B - $10B

    RAC's revenue is estimated to be in the range of $1B - $10B

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