RacerX Inc

Information Technology and ServicesMassachusetts, United States2-10 Employees

RacerX Inc is an IT services and IT consulting company based in Canton, Massachusetts. Its primary offering is the Snap4that platform, designed to support relationship marketing for consumer-product manufacturers by helping them identify who buys their products and extend value to customers through access to product information, support resources, and upgrade or recall communications. The solution targets manufacturers of appliances, sports and fitness equipment, juvenile products, luxury goods, power tools, outdoor gear, and consumer electronics, with the aim of improving ROI on marketing efforts and increasing customer lifetime value. The company operates in a market where understanding and engaging existing customers can drive more efficient marketing and deeper customer insights, and it positions itself as a facilitator of connected benefits for otherwise unconnected products. RacerX emphasizes enhancing the ownership experience for consumers while enabling manufacturers to better reach and assist their customers, including through post-purchase engagement and product support.

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