Welfare & Events Racing Victoria Group is actively expanding welfare initiatives and audience engagement through large scale events like the Off The Track Carnival, signaling opportunity to offer sponsorships, experiential marketing, and data-driven attendee insights to brands aligned with sports welfare and community outreach.

Digital Ticketing The launch of a dedicated owners digital ticketing platform indicates a move toward direct-to-consumer digital experiences and CRM-enabled touchpoints, presenting opportunities for loyalty programs, transactional marketing, and integration partnerships with ticketing and payments providers.

Data & Tech A modern tech stack including Sitecore, Azure, Terraform, and data tools suggests readiness for advanced customer experiences, personalization, and analytics partnerships; potential upsell of martech services, data integration, and targeted advertising solutions.

Media & Production Racing Victoria Group comprises media and production arms (RDCM and TRP), creating cross-sell prospects for content distribution, sponsorships, video production, and live broadcasting enhancements with technology partners.

Growth & Funding With mid-market revenue and a scaling agenda, there is potential for strategic partnerships, sponsorship deals, and B2B collaborations with vendors offering welfare programs, data services, ticketing enhancements, and hospitality experiences to premium racing audiences.