Owner Engagement Growth Leveraging the 2025 owners digital ticketing launch and expanded Off The Track Carnival, there is a clear path to monetize owner and fan engagement through sponsorships, display and content partnerships, and loyalty programs. Propose CRM-driven marketing automation, targeted campaigns via Taboola and Google Analytics, plus seamless payment integrations to boost ticketing revenue.

Data Driven Monetization Racing Victoria's partnerships in live odds and race data create an opportunity to license data, build partner dashboards, and offer data services to bookmakers, media buyers, and sponsors. Propose API access, custom analytics, and monetized content packages via RV Group’s media and tech ecosystems.

Welfare Partnerships A strong focus on equine welfare and protocols supports CSR-aligned sponsorships and co-branded campaigns. Opportunities include welfare program sponsorships, joint research or outcome reporting, and education content partnerships that attract sponsors and fans.

Tech Stack Optimization A diversified tech stack (Salesforce, AWS, New Relic, Google Analytics, Akamai) offers opportunities to optimize CRM, marketing automation, site performance, and data integration. Propose managed services, data governance, and custom dashboards for marketing, fan insights, and operations.

Media & Events Growth With Racing Victoria Group assets in media production and events, there are cross-sell opportunities to sponsors, advertisers, and content partners. Propose bundled sponsorships, production services, and streaming or broadcast partnerships to extend reach and monetization across RV, RDCM, and TRP.