Growing Audience Engagement Racing Victoria’s vision to increase participation and spectator engagement across 67 tracks throughout the year indicates significant opportunities for event marketing, ticketing solutions, and fan engagement platforms tailored to a diverse and expanding audience.

Rich Economic Impact With over $2.1 billion generated for the Victorian economy and high revenue figures, there is potential to offer premium sponsorship, subsidiary services, and exclusive media rights packages that leverage the strong financial foundation and market visibility of Racing Victoria.

Technology Adoption Racing Victoria’s use of advanced tech stacks like React, Webpack, and data partnerships for live race tracking presents opportunities for tech vendors specializing in sports analytics, data integrations, and digital experience enhancements to collaborate or provide innovative solutions.

Strategic Partnerships Recent collaborations with Total Performance Data and tripleSdata highlight a focus on enhancing in-race betting and live content delivery, suggesting a receptive environment for additional data services, betting technology providers, and immersive content creation companies.

Content & Community Engagement The launch of initiatives such as the ‘Here for the Horses’ podcast demonstrates a channel for targeted content marketing, sponsorship placements, and community-focused campaigns aimed at boosting fan loyalty and broadcasting partnerships.