EV Engagement RACQ is actively expanding electric vehicle initiatives with an EV Test Drive Day and Mobility Centre activities, signaling an opportunity to offer EV-related insurance, charging partnerships, and digital tools for EV owners and prospective buyers.

Marketing Tech The company has deployed a broad marketing technology stack (Adobe Target, Creative Cloud, Azure DevOps, Sigma Computing, Angular, Heap) presenting a potential audience data integration, personalization, and analytics outsourcing opportunity for improved customer experience and cross-sell capabilities.

Strategic Partnerships Recent and announced partnerships with Adobe, Queensland Symphony Orchestra, Evie Networks, Aldi, and regional brands suggest openness to co-branding, sponsorships, and bundled financial/insurance solutions that can drive new member acquisition and product upsell.

Asset Reallocation Notable asset sales to Bendigo Bank and Bendigo Superannuation indicate a shift in financial products and distribution footprint; opportunities exist to propose new retail lending, banking, and asset-backed solutions aligned with RACQ’s evolving portfolio and Queensland focus.

Revenue Scale With revenue in the mid to high hundreds of millions and a member base exceeding 1.7 million, there is a substantial cross-sell potential across insurance, roadside assistance, banking, and solar energy services, especially via integrated digital experiences and member rewards.