Insights

Expansion into New Markets RADIA's strategic rebranding signifies a move beyond traditional paint mixing into diverse categories, opening opportunities to introduce complementary equipment and accessories across multiple industry segments such as manufacturing, construction, and industrial services.

Brand Loyalty & Quality The company's longstanding reputation for producing durable and high-quality mixing equipment presents a value proposition that can be leveraged to upsell or cross-sell new product lines, appealing to customers who prioritize reliability and longevity.

Emphasis on Collaboration RADIA’s focus on collaborative problem solving and customer engagement creates avenues to offer tailored solutions, technical support, and integrated systems, fostering stronger relationships and increasing sales opportunities in enterprise accounts.

Technology Adoption Utilization of digital marketing tools like Google Analytics and advertising platforms indicates a digitally savvy approach, enabling targeted outreach, lead generation, and data-driven sales strategies to penetrate existing and new markets.

Growth Potential As a family-owned business with a clear growth trajectory and recent expansion initiatives, there are opportunities to develop strategic partnerships, channel sales, and reseller networks to accelerate market penetration and revenue growth.

Similar companies to RADIA

RADIA Tech Stack

RADIA uses 8 technology products and services including Bing Ads, Crazy Egg, Cloudflare CDN, and more. Explore RADIA's tech stack below.

  • Bing Ads
    Advertising Networks
  • Crazy Egg
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Google Tag Manager
    Tag Management
  • Vimeo
    Video Players
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics

Media & News

RADIA's Email Address Formats

RADIA uses at least 1 format(s):
RADIA Email FormatsExamplePercentage
FirstL@radiaproducts.comJohnD@radiaproducts.com
45%
First@radiaproducts.comJohn@radiaproducts.com
26%
Last@radiaproducts.comDoe@radiaproducts.com
19%
FLast@radiaproducts.comJDoe@radiaproducts.com
10%

Frequently Asked Questions

Where is RADIA's headquarters located?

Minus sign iconPlus sign icon
RADIA's main headquarters is located at 14900 21st Ave N, Plymouth, MN 55447, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is RADIA's phone number?

Minus sign iconPlus sign icon
You can contact RADIA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RADIA's stock symbol?

Minus sign iconPlus sign icon
RADIA is a publicly traded company; the company's stock symbol is RDN.

What is RADIA's official website and social media links?

Minus sign iconPlus sign icon
RADIA's official website is radiaproducts.com and has social profiles on LinkedIn.

What is RADIA's SIC code NAICS code?

Minus sign iconPlus sign icon
RADIA's SIC code is 8071 - Medical Laboratories NAICS code is 333 - Machinery Manufacturing.

How many employees does RADIA have currently?

Minus sign iconPlus sign icon
As of October 2025, RADIA has approximately 104 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Vice President Of Sales And Marketing/New Product Development: B. B.Ceo: K. G.Owner: S. R.. Explore RADIA's employee directory with LeadIQ.

What industry does RADIA belong to?

Minus sign iconPlus sign icon
RADIA operates in the Machinery Manufacturing industry.

What technology does RADIA use?

Minus sign iconPlus sign icon
RADIA's tech stack includes Bing AdsCrazy EggCloudflare CDNGoogle Fonts APIGoogle Tag ManagerVimeoAdobe Creative SuiteGoogle Analytics.

What is RADIA's email format?

Minus sign iconPlus sign icon
RADIA's email format typically follows the pattern of FirstL@radiaproducts.com. Find more RADIA email formats with LeadIQ.

When was RADIA founded?

Minus sign iconPlus sign icon
RADIA was founded in 1992.
RADIA

RADIA

Machinery ManufacturingUnited States51-200 Employees

RADIA, founded in 1992 as Red Devil Equipment Co., is a family owned business that engineers mixing equipment with an emphasis on durability and reliability.

Red Devil Equipment Company is expanding into new categories as RADIA. The company you trust and the quality products you need are here to stay, we’ll just be answering the phone with a new name.

As an organization that often asks “what if and what’s next”, we began by expanding our services. We soon realized, however, we needed a new identity to reflect those new opportunities.Because we know the “Devil” isn’t it. Knowing it was time to change, we worked hard to create a new brand to better represent us. We are RADIA.

Don’t worry, we still produce the longest lasting and highest quality paint mixers and paint shakers (along with all of their accessories). We still believe in Red Devil Equipment Company’s core values of responsiveness, problem solving and family. Really, nothing is changing besides our name to RADIA. We are still committed to personal interactions and the same dedicated support you’re used to.

RADIA will also continue in our dedication to collaboration. Probably even more so. Because the new name gives us range to go beyond paint mixing and into new categories. We are here to help you solve business challenges and create solutions. If you have any questions about our change to RADIA, please let us know. Send us an email or pick up the phone. We want to answer your questions.

Section iconCompany Overview

Headquarters
14900 21st Ave N, Plymouth, MN 55447, US
Phone number
SIC Code
8071 - Medical Laboratories
Stock Symbol
RDN
NAICS Code
333 - Machinery Manufacturing
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    RADIA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    RADIA's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.