Ecommerce Edge Radiator Works operates an ecommerce stack on Magento with PHP/MySQL, Zendesk Chat, and analytics tools, signaling readiness to scale B2B online sales. Sales opportunities include Magento optimization, streamlined catalog and pricing management, seamless inventory synchronization with ERP/fulfillment, and enhancements to support wholesale ordering.

Lean Operations A very small team handles multiple functions, creating an opportunity for procurement, inventory visibility, and order-processing automation. Propose scalable solutions such as integrated order management, supplier portals, and managed IT/support to unlock efficiency and growth without a large headcount.

Support Scaling Zendesk Chat usage indicates active customer engagement. Opportunities include implementing self-service portals and knowledge base, chat automation, and agent workflows to improve response times, reduce support costs, and drive upsell opportunities during service interactions.

Analytics Enablement Google Analytics presence offers a foundation for data-driven marketing. Additional value can come from advanced attribution, conversion and funnel analysis, and dashboards for sales and product teams to optimize wholesale campaigns and product assortment.

Market Expansion As a Memphis area wholesale auto parts supplier with competitive incumbents, Radiator Works can pursue partnerships with independent repair shops, regional service providers, and small fleets. Propose channel partnerships, exclusive distribution arrangements, and cross-selling radiator and related components to create new revenue streams.