Electric Growth Rafferty Subaru has launched the 2025/2026 model cycle including the 2025 Solterra and upcoming refreshed 2026 models, signaling an ongoing emphasis on electrified and updated vehicles. This presents opportunities to engage buyers researching hybrid and electric Subaru options, as well as to upsell to customers seeking latest tech features.

Sustainability Tie‑ins Active involvement in sustainability initiatives such as TerraCycle partnerships and The Leukemia & Lymphoma Society donations demonstrates community engagement and a receptiveness to co‑marketing with nonprofit and recycling programs. Leverage these programs to co‑host events or offer charitable financing options to attract CSR‑minded buyers.

Rally & AWD Heritage Historical ties to World Rally Championship styling and Subaru’s AWD DNA can be leveraged to target performance and adventure enthusiasts. Focus on promoting AWD, safety ratings, and rugged trims to customers in markets with outdoor and family‑friendly buying patterns.

Local Engagement Strong regional footprint with partnerships and community outreach (Partners in Outreach, LLS support) indicates goodwill and trust within the Greater Philadelphia area. Use localized campaigns, events, and test‑drive drives to convert neighbors and repeat service customers into vehicle buyers.

Service & Aftercare Existing brand emphasis on personalized service and a mid‑size dealership workforce (51‑200 employees) suggests opportunities to upsell service plans, maintenance packages, and certified pre‑owned programs to existing Subaru owners and service customers, expanding lifetime value.