Strategic Acquisition RAF North America is the result of the Xymox Technologies acquisition, signaling a transition from a regional HMI specialist to a global group member. Opportunity: approach RAFI North America for expanded capabilities in printed electronics, capacitive touch sensors, and full-solution UI systems to address customers seeking scalable, globally supported HMI solutions.

Sustainability Credential Both RAFI and Xymox have earned EcoVadis Silver medals for Sustainability and CSR, underscoring a credible sustainability story. Opportunity: position to enterprise clients with CSR requirements, offering sustainable touch sensor and membrane switch solutions aligned with green procurement and ESG goals.

US-Based Custom Capabilities Headquartered in Milwaukee with a focus on custom capacitive touch sensors and membrane switches, serving diverse industries through a broad US and international network. Opportunity: target OEMs needing customized HMI components and turnkey assemblies with local US support and rapid prototyping.

Growth and Investment History Historical investments in assets and the 2023 acquisition indicate willingness to bolster capabilities and capacity. Opportunity: approach for longer-term partnerships to co-develop new touch and UI solutions, leveraging RAFI’s global resources for scale manufacturing and supply chain reliability.

Digital and Lead Potential Active online presence with modern tech stack (HubSpot Analytics, SEO tools, WordPress, ads) suggests mature inbound marketing and CRM readiness. Opportunity: engage via tailored digital outreach, nurture programs, and joint marketing to accelerate pipeline with prospects in electronics, appliances, and automation sectors seeking advanced HMI solutions.