Established Market Presence With over four decades of operation since 1974, Raft to Rafters Pool and Spa has established a strong foothold in the local Indiana market, indicating reliability and brand loyalty that can be leveraged for upselling new product lines or premium services.

Family-Owned Strength As a family-operated business, there is potential to position personalized and customer-centric offerings that appeal to their value-driven approach, fostering long-term relationships and repeat business.

Industry Segment Focus Operating within the niche of pool, spa, and sauna construction and maintenance, the company offers opportunities to introduce innovative solutions such as energy-efficient equipment or smart outdoor relaxation systems tailored to their core services.

Growth Potential With a revenue range of $10M to $25M and a relatively small team of up to 50 employees, there exists capacity to scale with complementary products or services that enhance operational efficiency or customer experience.

Digital Presence Utilizing multiple tech tools and platforms, Raft to Rafters demonstrates digital engagement, suggesting openness to digital marketing strategies, online service enhancements, or e-commerce integrations to expand their reach.